Growth Marketing Lead, Form Now at Formlabs in Billerica, Massachusetts

Job description

• We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers.
• Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

Responsibilities

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

Requirements

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• Comfortable being customer-facing when the job calls for it
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work, held to the same quality bar as your own
• B2B experience specifically
• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Comfortable with copywriting and customer marketing, even if it's not your primary strength
• You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Skills

Required

• B2B marketing or growth experience
• Analytical skills
• Event planning and execution
• Growth mindset
• High energy and scrappiness
• AI tools fluency (including Claude)

Preferred

• B2B experience specifically
• Copywriting and customer marketing

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints
• We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.
• At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.
• $85,000—$145,000 USD