Marketing Specialist at BEUMER Group in Somerset, New Jersey, United States

Job description

• BEUMER Group is a third-generation, family-owned global leader in intralogistics and material handling. Our North American marketing team supports five lines of business across the United States, Canada, and Mexico: Logistic Systems, Airport, Minerals & Mining, Product Business, and Customer Support.
• We are looking for a Field Marketing Specialist to serve as the marketing point of contact for assigned lines of business. This is a campaign ownership role. You will help build the annual marketing plan for your business units, work directly with sales leadership to align target accounts and priorities, drive the campaign strategy behind our trade shows and customer events, and act as the day-to-day contact for your business unit stakeholders.
• We are a small team supporting a large region, so alongside the business units you own, you will step in to support campaigns and events across other parts of the business when the calendar demands it. The right person takes real ownership of their own area and still works as part of one marketing team.

Responsibilities

• Help build and maintain the annual marketing plan for your assigned business units, aligned to their commercial goals and sales priorities, and submit it to the Director of Marketing for approval.
• Define target audiences, account lists, and segmentation for campaigns, working from CRM and market data.
• Translate business unit priorities into campaign briefs, and drive them through to execution across email, web, social, and paid channels.
• Review, approve, and schedule campaign content produced by the marketing team to ensure it is on message, on brand, and on time.
• Track campaign performance against agreed measures and report results back to business unit leadership.
• Lead regional content development for your business units: identify the stories worth telling and turn project wins into case studies, customer references, and campaign material.
• Review and approve social copy, press announcements, and customer-facing communications for accuracy, message, and brand before they go out.
• Draft and submit speaking abstracts and conference session proposals, and support internal presenters in shaping their content.
• Support media placements with trade and industry publications, including contributed articles and editorial calendar planning.
• Brief and direct writers, designers, and external partners on longer-form assets such as white papers and technical content, and review that work for technical accuracy and message.
• Own the marketing strategy for trade shows and customer events in your business units: objectives, target accounts, pre-show campaign, on-site messaging, and post-show follow-up.
• Partner with sales leadership well ahead of each show to agree on which accounts we are pursuing and what we want them to do next.
• Work alongside our event coordinator, who owns logistics, vendors, and booth execution, so that strategy and delivery stay connected.
• Ensure leads captured at events are routed, followed up, and measured.
• Act as the primary marketing contact for your business units across the Americas.
• Build working relationships with sales and business unit leadership and bring marketing into commercial conversations early rather than at the point of request.
• Manage the marketing budget for your business units as the main point of contact, including planning, tracking, and reconciliation against approved spending.
• Coordinate with our global marketing colleagues to adapt corporate campaigns and assets for the North American market.
• Support campaigns, trade shows, and customer events for other lines of business as team priorities require.
• Build, schedule, and deploy campaigns in our marketing automation platform, including list management and segmentation.
• Maintain accurate campaign and audience data and use our reporting dashboards to monitor pipeline contributions.
• Coordinate external partners for specialist video and copywriting work as needed.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 3 to 6 years of B2B marketing experience, with hands-on responsibility for planning and running campaigns end to end.
• Experience working directly with sales teams and being accountable to commercial stakeholders.
• Demonstrated ownership of trade show or event marketing beyond logistics: strategy, targeting, and follow-up.
• Working knowledge of a marketing automation platform and a CRM, and comfort with audience segmentation and list building.
• Strong writing and editing skills, with the judgment to review other people's copy and give clear, constructive direction.
• Ability to get up to speed on technical subject matter quickly enough to review content for accuracy and ask the right questions of engineers and sales.
• Comfort managing a budget, tracking spend and working with purchase orders and invoices.
• Ability to prioritize across multiple business units with different rhythms, and to work independently while supporting a small team.
• Willingness to travel domestically and occasionally internationally for trade shows and customer events.
• Experience in industrial, manufacturing, capital equipment, logistics, or a similarly long and technical sales cycle.
• Familiarity with account-based marketing principles and long-cycle pipeline nurture.
• Experience working with trade media, developing case studies, or submitting conference speaking abstracts.
• Experience with Marketo or a comparable enterprise automation platform.
• Experience working within a global organization and adapting corporate programs for a regional market.

Skills

Required

• Marketing automation platform
• CRM
• Audience segmentation and list building
• Strong writing and editing
• Budget management
• Prioritization
• Independent work
• Team support
• Travel willingness

Preferred

• Account-based marketing
• Long-cycle pipeline nurture
• Trade media
• Case studies
• Conference speaking abstracts
• Marketo
• Global organization experience

Benefits

• BEUMER is an innovative company, where every employee is part of the "family". Because our employees are our most important asset, here are some of benefits we currently offer full-time employees:
• Medical & Dental Premiums: We cover 100% of the premiums for you and your eligible dependents.
• 401(k) with Generous Match: Secure your financial future with our competitive retirement plan.
• Life Insurance / Long Term Disability: Peace of mind for you and your loved ones. Yes, we cover that too!
• Ancillary Insurances: Including vision, accident, and critical illness insurance.
• Generous Paid Time Off: Achieve the optimal work-life balance.
• Company Holidays: Enjoy paid time off on designated company holidays including additional flex days for times that matter most!
• Performance-Based Bonus: Eligibility to participate in our Target Agreement Plan for bonus potential.
• Compensation Range:  $85,000.00 - $95,000.00 Annually.
• The posted salary range reflects the compensation the company reasonably expects to offer for this position. Actual compensation will not be less than the posted minimum and will be based on multiple factors.