Content Strategist at Vladimir Jones in Colorado Springs, Colorado

Job description

• The Content Strategist turns brand strategy into content systems that work: what we say, where we say it, to whom, how often, and how we know it worked. You'll sit between our Insight & Strategy, Creative, Media, and Account teams. You'll translate positioning and audience insight into content architectures, editorial plans, and channel playbooks that creative teams can execute and clients can measure.
• This role is for someone who thinks like a strategist, writes like a pro, and is comfortable being accountable for performance.

Responsibilities

• Build content strategies from the brief up. Turn brand positioning, message hierarchies, and audience research into content pillars, audience-by-journey-stage maps, and channel roles for each client.
• Own editorial planning. Build and manage content calendars across owned, earned, and social channels, balancing always-on content with campaign moments.
• Audit and diagnose. Conduct content audits, competitive content reviews, and gap analyses. Use them to create clear recommendations, not just inventories.
• Write and shape content. Draft and edit web, social, email, blog, and long-form content. Guide copywriters and designers on intent, audience, and format.
• Connect content to performance. Define KPIs for content programs, partner with Media and Analytics on measurement, and report what's working, what isn't, and what we're changing.
• Lead search and discoverability thinking. Apply SEO fundamentals and adapt to AI-driven search so clients' content gets found by both people and answer engines.
• Develop voice and governance. Create and maintain brand voice guidelines, messaging frameworks, and content governance models that client teams can actually use.
• Present and persuade. Present content strategies and results to clients with clarity and a point of view, including presentations to senior stakeholders.
• Use AI responsibly. Apply generative AI tools in research, ideation, drafting, and workflow within agency and client data policies, with human judgment applied to every output.

Requirements

• Approximately 4+ years of relevant experience in content strategy, content marketing, editorial, digital strategy, or a related field; agency experience preferred.
• A portfolio showing strategic thinking, not just finished pieces—including frameworks, plans, audits, and the results they drove.
• Excellent writing and editing skills across formats and voices.
• Experience with CMS platforms, social sentiment and listening platforms (such as Meltwater, Cision, or Sprout Social), and content/project management tools.
• Ability to manage multiple clients and deadlines without losing quality.
• Comfort translating research and data into clear, plain-language recommendations.
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent professional experience.
• Content Tech & Analytics: Hands-on experience with CMS platforms, social listening tools, SEO software (e.g., Semrush, Ahrefs), and web analytics tools (e.g., Google Analytics, Looker).
• AI Tool Fluency: Experience using generative AI tools for research synthesis, ideation, content development, and workflow efficiency, with an understanding of responsible use, data privacy, and human review.
• Testing & Optimization: Familiarity with A/B testing methodologies, conversion rate optimization (CRO) principles, and customer journey mapping software.
• Production Management: Solid understanding of video pre-production processes, visual shot-list development, and digital asset management systems.
• Bilingual English/Spanish content experience.
• Familiarity with accessibility standards (WCAG) and plain-language principles.
• A sense of optimism that is only matched by your curiosity about the world around you.
• A sense of urgency in getting work completed and an ability to work under tight deadlines.
• A love of the advertising industry and a desire to create exceptional work that solves business issues.

Skills

Required

• Excellent writing and editing skills
• Experience with CMS platforms
• Visual shot-list development
• Digital asset management systems

Benefits

• The anticipated compensation range for this position is $75,000- $85,000 annually. Actual compensation within this range will be determined based on relevant experience, skills, qualifications, internal equity, and other job-related factors.
• Other Compensation: This position is not eligible for additional incentive compensation.
• ● 401k + employer match
• ● Medical, Dental, Vision
• ● Life and short-term disability (100% employer paid)
• ● Voluntary long-term disability
• 9 paid holidays
• ● PTO,9 paid holidays, Floating Holiday, Volunteering Day
• ● Education reimbursement
• ● Employee referral program
• ● Employee recognition program where points turn into money!
• Applications are anticipated to close on October 30th, 2026