Senior Marketing Manager, Industry Services at GSMA in London

Job description

• What the hiring manager says
• “GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the medium term we are looking to build more automation into our systems and processes, including marketing to support the 3 year business plans, as well as expand into non-mobile sectors such as Fintech and Insurance. We are seeking a dynamic, action orientated individual, who is keen to work across all areas of B2B marketing to support our product and sales teams.”
• Ben Peterhans, Marketing Director, Services & Intelligence
• The Senior Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA expands its proposition, enhancing value and opportunities for adjacent markets such as Insurance and FinTech, we look forward to welcoming an ambitious, sales-orientated marketing lead to drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services Sales Team.
• The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on lead generation. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.

Responsibilities

• • Sales lead generation, lead scoring and funnel process, and associated onboarding in support of the Industry Services Sales Team and organisational targets;
• • Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
• • Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
• • Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials
• • Create customer communications to help on-board, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates
• • Lead the marketing efforts for several GSMA products, including digital asset creation, relationship management of external partners, and presenting key initiatives to senior stakeholders

Requirements

• About you
• • You have extensive digital marketing experience, including international markets
• • You have a record of successfully managing BAU or lead gen B2B marketing programmes, across the full marketing and communications mix.
• • You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools.
• • You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business.
• • You can plan implement, evaluate, and continually review the marketing strategy and timeline to ensure effective, targeted marketing of all activity.
• • You have experience creating, managing and delivering presence at events
• • You most likely have B2B technology, telecoms or financial services international marketing experience.
• • You are confident in managing and presenting to a wide range of commercial and technical stakeholders.
• • Salesforce and Salesforce Marketing Cloud experience is essential
• 5. Analysis

Skills

Required

• Digital marketing
• B2B marketing
• Lead generation
• Marketing automation
• Google Analytics
• SEO
• Email marketing
• Banner advertising
• Social media marketing
• Event management
• Salesforce
• Salesforce Marketing Cloud

Benefits

• Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
• In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
• To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.