Manager, Social Marketing at Netflix in Mumbai

Job description

• Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
• This is not just a community manager role.
• This is not about posting calendars and managing handles.
• This is internet marketing at a cultural scale.
• We're looking for a cultural operator. A conversation hacker. A genuine content obsessive. Someone who understands the Indian internet deeply, watches everything, and knows how to turn moments into movements. You're as creative as you are analytical — as comfortable pitching a wild idea as you are reading a content slate and knowing exactly which title deserves the internet's attention this week. Loves content coming from different regions in India - Hindi and South. Social at Netflix is a growth engine, an intelligence system, and a brand love machine. If you can balance instinct with insight and culture with craft, this is your playground.
• At Netflix India, social does not amplify culture. It actively shapes it.
• You will influence what trends, what headlines travel, how fandoms form, and how Netflix shows up in everyday conversation across India.
• If you want to build cultural momentum, not just manage feeds, we would love to hear from you.

Responsibilities

• Build and Lead Conversation
• Grow and nurture the most engaged OTT community in India.
• Drive always-on cultural presence beyond Title launches
• Ensure Netflix India consistently leads monthly share of voice and shapes how titles travel across press and KOL ecosystems.
• Turn Social into Strategic Intelligence
• Mine real-time audience feedback, sentiment, and heat signals.
• Identify breakout moments early and course-correct underperformance fast.
• Represent the audience voice in internal forums and influence marketing pivots.
• You are both a cultural antenna and a performance radar.
• Build Brand Love Through Culture
• Show up meaningfully across festivals, cultural flashpoints, and everyday usage moments.
• Create and scale social IP that reinforces Netflix's personality.
• Work with creators for relevance and credibility, not transactional reach.
• Bring a programmer's instinct to social — know which stories, scenes, and moments from our slate are worth amplifying, and when, across a title's entire lifecycle.
• Drive Cross-Functional Impact
• Work closely with internal teams and marcomms partners to ensure strong ownership on campaigns; align with cross-functional efforts led by Content, Brand, FSM, Publicity, Comms, Product, Partnerships and other teams.
• Co-own tentpole brand beats across the year.
• Own reactive excellence and boosting strategy to maximize cultural impact.
• Expand Beyond Owned Handles
• Recognize that the next wave of growth sits beyond metro-heavy legacy communities.
• Partner with creators, collaborators, and ecosystem players to widen footprint.

Requirements

• 8 to 10+ years of experience in social marketing, having worked in the entertainment industry, network/studio marketing, global lifestyle / digital-first brands, or a creative agency (experience in the entertainment category preferred).
• Deep fluency in Indian internet behavior across cohorts and regions.
• A genuinely creative mind — someone who concepts, not just executes; who pitches ideas that make a room go quiet.
• Real content programming instincts — you read a slate, know how to sequence conversation around a title's lifecycle, and can spot what's culturally primed to travel before anyone else does.
• An obsessive, personal love of content — you watch everything, have opinions on everything, and that excitement shows up in the work.
• Able to balance creative instinct with data-led decision making.
• Comfortable operating in ambiguity with high ownership.
• Strong narrative thinker who understands how social shapes perception.

Skills

Required

• Creative
• Analytical
• Cultural operator
• Conversation hacker
• Content obsessive
• Comfortable with ambiguity
• High ownership
• Strong narrative thinking
• Social media marketing
• Content programming
• Data-led decision making
• Audience feedback mining