New Car Sales Manager-Baker Automotive at Baker Auto Group in Grand Rapids, MI
- Company: Baker Auto Group
- Location: Grand Rapids, MI
- Posted: Sep 19, 2026
- Type: Full-time
- Experience: 1+ years
Overview
Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals. Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution. Partner with F&I and Service Managers to maximize total dealership profitability.
Responsibilities
- Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals.
- Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution.
- Partner with F&I and Service Managers to maximize total dealership profitability.
- Oversee GM program compliance, ordering, allocation, and digital retailing initiatives.
- Monitor performance metrics including closing ratios, PVR, CSI, and lead response.
- Conduct daily sales meetings, one-on-ones, and ongoing staff development.
- Ensure an exceptional guest experience through strong communication and follow-up practices.
- Collaborate with marketing to drive traffic through campaigns, events, and online engagement.
Requirements
- Minimum 1 years of automotive sales management experience (GM experience preferred).
- Proven record of hitting and exceeding sales and gross profit targets.
- Strong leadership, coaching, and communication skills.
- Working knowledge of CRM systems, vAuto, and GM dealer tools.
- Ability to thrive in a fast-paced, team-oriented environment.
- Valid driver’s license and clean driving record required.
Skills
Required
- Leadership
- Coaching
- Communication
- CRM systems
- vAuto
- GM dealer tools
- Valid driver’s license
- Clean driving record
Preferred
- GM experience
Benefits
- Competitive base salary plus commission and performance bonuses.
- Full benefits package (medical, dental, vision, 401k).
- Paid time off and training/development opportunities.
- Supportive leadership and career growth within a respected local dealer group.
- A strong culture built on teamwork, accountability, and performance.
About Baker Auto Group
Baker Automotive Group, a rapidly growing, performance-driven organization with multiple locations across West Michigan. We’re committed to creating an exceptional customer experience while developing a winning team culture that values leadership, accountability, and results. We are currently seeking a New Car Sales Manager — a proven leader who can drive volume, maximize gross, and build a high-performing sales team.