Private Events Sales & Marketing Manager - Buddy Holly Hall at ASM Global in Lubbock, TX

Responsibilities

• Sales & Business Development
• Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
• Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
• Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
• Prepare and deliver professional sales presentations to prospective clients and stakeholders.
• Conduct venue tours and showcase facility capabilities to potential clients.
• Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
• Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
• Travel as required for sales calls and business development activities.
• Event Booking & Client Management
• Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
• Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
• Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
• Maintain accurate booking records and event information within the facility booking system and CRM platforms.
• Manage tentative, definite, contracted, and lost business files.
• Coordinate event insurance requirements and ensure all required client documentation is obtained.
• Maintain and update the master calendar of bookings and events as related to private events.
• Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
• Coordinate development and distribution of post-event evaluations and client feedback programs.
• Marketing & Revenue Generation
• Develop and implement marketing initiatives to increase awareness of private event offerings.
• Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
• Serve as support for event and staged marketing as needed or assigned.
• Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
• Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
• Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
• Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.
• Internal Coordination & Administration
• Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
• Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
• Maintain organized and up-to-date client records, contracts, correspondence, and sales reports.
• Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
• Assist with event management responsibilities as needed to ensure a exceptional client experience.
• Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.

Requirements

• Minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field
• Experience managing event bookings, contracts, and client relationships preferred
• Supervisory or leadership experience preferred
• Excellent sales, negotiation, and relationship-building skills
• Strong written, verbal, and presentation communication skills
• Outstanding organizational, planning, and time-management abilities
• Strong attention to detail and commitment to customer service
• Proficiency with Microsoft Office Suite, CRM systems, and booking management software
• Ability to analyze sales data and develop actionable business strategies
• Bachelor's degree in hospitality, Marketing, Business Administration, Event Management, or related field preferred

Skills

Required

• Microsoft Office Suite
• CRM systems
• Booking management software

Benefits

• Competitive salary commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan. This role is salaried + commission.