Inside Sales Representative, Wholesale Accounts at BURLEBO in Austin, TX

Job description

• The Independent Sales Representative is responsible for managing and growing wholesale accounts within the northeast region. This role is the frontline of our wholesale business and plays a critical role in building retailer relationships, driving sell-in, and ensuring our brand is represented consistently across all partner doors.
• As an emerging lifestyle brand, we are looking for Sales Representatives who are hands-on, entrepreneurial, and comfortable owning their business end-to-end within their territory.
• ****To be considered, please fill out this survey: https://go.cultureindex.com/p/ov5QEJmaphEMFWfv****
• Consistent year-over-year growth within the territory
• Strong, long-term retail partnerships
• Healthy account tier progression (Bronze → Silver → Camo)
• Clean order execution and compliance with wholesale standards
• Positive brand presence and reputation in-market
• Consistent morning prospecting ensures a steady pipeline while allowing afternoons to be dedicated to account management, meetings, and travel

Responsibilities

• Build, maintain, and strengthen relationships with all wholesale accounts in the assigned territory
• Serve as the primary point of contact for retailers, owning the day-to-day account relationship
• Act as a brand ambassador in-market, ensuring alignment with brand standards and values
• Highest priority accounts
• Frequent touchpoints, in-person visits, and strategic planning
• Drive long-term growth and expansion
• Maintain consistent communication
• Identify upsell, expansion, and assortment optimization opportunities
• Nurture relationships and educate on the brand
• Support progression into Silver-tier status over time
• Drive sell-in across seasonal lines and key programs
• Opening order minimum: $3,000
• Reorder minimum: $500
• Minimum per new style: 6–8 units per style (S–XXL)
• Minimum of 2 units per size ordered
• Partner with internal teams to submit accurate orders and follow through from sell-in to fulfillment
• Sales Representatives are expected to manage their time intentionally to balance growth of existing accounts with new business development.
• 70% of time – Existing Account Management
• Managing and growing current wholesale relationships
• Driving seasonal sell-in, reorders, and assortment expansion
• Account planning, in-person visits, follow-ups, and issue resolution
• 30% of time – New Business Prospecting
• Identifying, researching, and qualifying new wholesale accounts
• Outbound outreach via email, phone, and social channels
• Scheduling intro calls, meetings, and first appointments
• Building a healthy pipeline aligned with the brand’s distribution strategy
• New business prospecting is expected to take place in the mornings, prior to lunch, when focus and response rates are highest
• Gather and share retailer feedback on product, pricing, and market trends
• Provide competitive insights and regional intelligence to sales and product teams
• Support product launches, regional events, and key selling moments as needed

Requirements

• 2–5 years of wholesale sales experience, preferably in apparel, lifestyle, outdoor, or athletic categories
• Experience managing a geographic territory (remotely) and independent retail accounts
• Strong relationship-building and consultative selling skills
• Comfortable working in a fast-paced startup environment with limited structure
• Willingness to travel regularly within assigned territory
• Strong organizational skills and ability to manage multiple accounts simultaneously
• Existing relationships and/or professional connections within the Northeast retail market
• Strong familiarity with the Northeast independent retail landscape and key specialty retailers
• Existing network of buyers, store owners, and/or retail decision-makers throughout the Northeast
• Previous experience managing or selling into a Northeast territory

Skills

Required

• Wholesale sales experience
• Territory management
• Relationship building
• Consultative selling
• Organizational skills
• Multi-account management
• Travel willingness

Preferred

• Northeast retail market knowledge
• Existing buyer/retailer network
• Northeast territory experience

Benefits

• Medical, dental, and vision coverage
• 401(k) with employer match
• Paid maternity/paternity leave
• Paid vacation and sick time
• Generous employee discount
• Annual company offsite events