Sr Marketing Activation Associate at MattelInc in Slough, , United Kingdom

Job description

• The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio within the Action Figures category, ensuring licensor management, range and commercial planning, effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.

Responsibilities

• Execute marketing plans by market in collaboration with external licensor, and internal media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.
• Support AOP and A&P planning processes as well as external license forecasts, through data analysis and market inputs.
• Assist in translating regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.
• Be a trusted partner of licensors to ensure best in class working relationships through to campaign execution
• Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
• Partner with Sales teams to support execution of plans and initiatives.
• Act as a key contact for smaller markets or defined areas of responsibility.
• Support engagement with cross-country retailers as required.
• Coordinate alignment between Commercial, Sales, and other cross-functional teams.
• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Analyse performance data to identify trends, risks, and opportunities.
• Consolidate insights on competition, retail, and consumer trends.
• Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
• Recommend tactical actions to optimise results.

Requirements

• Minimum 3 – 5+ years commercial, brand, trade, sales or business planning experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Skills

Required

• Strong execution and delivery capability
• Cross-functional collaboration
• Proactive problem-solving
• Attention to detail and organisation

Benefits

• Gross annual salary range of GBP 47,040 - GBP 55,860
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Cycle to work scheme
• Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
• Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
• Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.