Field Marketing Ambassador, 2027 Season at Indianapolis Motor Speedway in Indianapolis, IN

Job description

• Field Marketing Ambassador
• Sr. Manager, Community Outreach & Fan Engagement
• LOCATION:
• Indianapolis, IN
• Non-Exempt
• Seasonal
• February-September 2027
• At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:
• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.
• Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
• As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador.
• Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES.
• This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports.

Responsibilities

• Event Support
• Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
• Fan Engagement
• Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
• Data Collection
• Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
• Brand Representation
• Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
• Ambassador Role
• Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
• Crowd Interaction
• Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.

Requirements

• We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.
• 21+ preferred
• Passionate about sports, motorsports and/or sports marketing
• Possess strong interpersonal, communication and verbal skills
• Outgoing, energetic, and comfortable speaking with strangers
• Able to work evenings, weekends, and event days as needed
• Reliable transportation to and from events
• Promotional experience is a plus
• Must be willing to work unusual hours
• Must have a flexible schedule
• Maintains high level of energy during entire duration of shift
• Must be able to work exceptionally well with others in a close team environment
• Charming and outgoing attitude during shifts
• Embodies brand values during every shift
• Must be polite, courteous, and treat all consumers respectfully regardless of the situation
• Must be able to sit for extended periods of time during long drives in an IMS vehicle
• Must be able to stand and remain mobile for extended periods of time during events
• Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
• Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
• This role does not have direct supervisory responsibilities

Skills

Required

• Must be willing to work unusual hours
• Must have a flexible schedule
• Embodies brand values during every shift

Preferred

• 21+ preferred
• Promotional experience is a plus

Benefits

• Paid seasonal position
• Hands-on marketing experience in the sports and entertainment industry
• Build your resume with real-world event activation and fan engagement experience.
• A fun, high-energy work environment at one of the most iconic venues in sports.