Global Brand Manager at paulaschoiceskincare in Seattle, Washington, United States

Job description

• Where Trust Leads, Bold Ideas Grow, and Community Thrives
• Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
• At Paula's Choice, we believe that great brands are built through strong storytelling, clear strategy, and disciplined execution. As Global Brand Manager, you'll help bring marketing strategy to life for key campaigns within our portfolio. Supporting campaign architecture, launch execution, and post-launch performance reporting. This role partners closely across Creative, Social, Influence, Copy, and regional teams, and gives you the chance to build both your strategic and financial skill set while working alongside more senior marketers.
• Marketing budget management and performance reporting are a core part of this role. You'll help manage marketing spend across campaigns, track budget against actuals, and make sure spend stays aligned with ROI expectations. You'll also support the reporting cadence that shows leadership how campaigns are performing, helping turn campaign and launch data into clear, useful updates.
• This is a great opportunity for someone looking to grow their brand marketing career: translating clinical claims and competitive insight into compelling campaigns, helping manage multi-region launch timelines, and building strong financial and reporting fundamentals along the way.

Responsibilities

• As a Global Brand Manager, a typical day might include a mix of the following:
• Brand Strategy & Campaign Development
• Support the development of brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence.
• Partner with Creative, Social, Copy, and Influence teams to help build full-funnel campaign elements (paid, earned, owned) that flex across DTC, Amazon, and prestige retail partners (e.g., Sephora).
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates that keep cross-functional teams aligned and moving at pace.
• Global Launch & Timeline Management
• Manage launch timelines across phased global rollouts, coordinating dependencies across Creative, Retail, Media, and regional brand teams.
• Maintain RACI matrices across launch workstreams to help keep ownership clear and delivery on track.
• Flag timeline risks early and help identify mitigation options in partnership with your manager.
• Marketing Financial Acumen & Reporting
• Support marketing budget allocations that tie investment to expected volume, share, and ROI outcomes.
• Manage early read and post launch performance reporting across DTC, Amazon, and Sephora, helping synthesize data into clear updates for leadership.
• Partner with Finance and cross-functional analytics partners to track campaign spend against budget and flag variances.
• Contribute to a measurement framework that connects marketing activity to business results.
• Regional & Cross-Functional Partnership
• Coordinate between brand strategy and regional execution teams across North America, EU, APAC, and ANZ, helping adapt campaigns to local market needs.
• Build relationships with regional creative, retail media, and commercial stakeholders to support consistent brand expression with local relevance.
• Help prepare materials for leadership and cross-regional updates on strategy and performance for assigned campaigns.
• Presentation & Communication
• Build clear, well-organized PowerPoint decks, Excel models, and PDFs that communicate strategy, performance, and recommendations.
• Present brand strategy, launch plans, and performance updates to your manager and cross-functional partners with confidence.
• Other responsibilities as assigned by your manager.

Requirements

• 3–5 years of experience in brand marketing, product marketing, or a related role—ideally within beauty, skincare, or a comparable prestige/CPG category.
• Familiarity with the beauty industry, including exposure to prestige retail dynamics (e.g., Sephora), DTC, and Amazon channels.
• Solid financial and numbers acumen: comfort working with spend models, ROI cases, and budget trackers, and pulling out clear takeaways.
• Marketing reporting skills: experience supporting performance reporting and helping translate campaign data into useful insight.
• Exposure to regional or international marketing, with interest in coordinating execution across multiple markets and cross-functional teams.
• Strong timeline and project management skills, with experience supporting multi-workstream launches against deadlines.
• Strong presentation skills, with the ability to build clear, professional decks and materials.
• Strong written and verbal communication skills, with good judgment navigating ambiguity and competing priorities.
• Proficiency with Microsoft Office (PowerPoint, Excel) required; experience with marketing analytics, retail media, or reporting platforms is a plus.
• A collaborative, detail-oriented mindset with a bias toward action and a passion for building brands people trust.
• *Please note these benefits are only available to full-time Paula's Choice employees.
• Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

Skills

Required

• Strong presentation skills
• Solid financial and numbers acumen
• Marketing reporting skills

Benefits

• $105,000 - $115,000 USD/annually
• Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
• For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.