Email Marketing Specialist at Expedia in Canada - British Columbia - Vancouver

Job description

• At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
• Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
• We are looking for an Email Marketing Specialist to join our Customer Engagement Marketing team. In this role, you will be responsible for the end-to-end execution of our email marketing on the Salesforce Marketing Cloud platform. You will work cross-functionally to develop and execute campaigns, build automated workflows, and deliver measurable results that drive leads, engagement, and conversions. This role is critical to supporting both our national media initiatives and our Franchise network.
• Introduction to the Team

Responsibilities

• Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
• Execute Email Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns.
• Execute segmentation to drive business opportunities and delivering personalize offers for customers.
• Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
• Report on email marketing performance metrics to surface actionable insights and continuously improve campaign outcomes.
• Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business
• Successfully execute email marketing campaigns — including journeys, triggered emails, and day-to-day campaigns — for both national media and our Franchise network
• Implement A/B testing frameworks to generate insights and actionable learnings
• Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates
• Support the email team in responding to Franchisee and Consultant inquiries related to the email and SMS channel

Requirements

• Experience or familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPage, MobileConnect)
• Knowledge of HTML, Ampscript and SQL
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization
• Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene
• Experience building and analyzing A/B tests with a results-oriented mindset
• Excellent attention to detail and ability to manage multiple campaigns simultaneously
• Strong communication skills and a collaborative approach to cross-functional work

Skills

Required

• HTML
• Ampscript
• SQL
• A/B testing
• Attention to detail
• Communication skills
• Collaboration

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
• The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
• Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.