Digital Marketing Specialist at DH Pace in Olathe KS

Job description

• DH Pace Company, Inc. is searching for an experienced Digital Marketing Specialist to join our growing team in Olathe, KS! This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving improvement.

Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI and conversions
• Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
• Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
• Track, report and analyze website, eCommerce, and PPC analytics across multiple platforms
• Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
• Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
• Other responsibilities as assigned

Requirements

• Bachelor's degree preferred
• 5+ years managing paid search campaigns
• Working knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred
• Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus
• Hands-on experience managing PPC budgets and campaign performance
• Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance
• Strong analytical and reporting skills

Skills

Required

• 5+ years managing paid search campaigns
• Strong analytical and reporting skills
• Self-motivated and proactive

Preferred

• Microsoft Advertising certification

Benefits

• Comprehensive medical, dental, and vision coverage — available your first full month
• Generous paid time off plus paid holidays and floating holidays
• Company-paid life insurance, short-term disability, and long-term disability
• 401(k) with employer match
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Voluntary benefits including supplemental life and critical illness coverage
• Employee discounts for you and your immediate family
• Competitive compensation with annual performance reviews