Performance Marketer at Peregrine in San Francisco, CA

Job description

• Peregrine is building a modern, AI‑native growth engine to support our next phase of scale across segments, geographies, and GTM motions. As Performance Marketing Lead, you will build Peregrine’s performance marketing function from the ground up, owning everything from foundational tracking and measurement to campaign execution, experimentation, and optimization.
• This is a true zero‑to‑one builder role. While some paid programs exist today, there is no mature system in place. You will design and implement the full performance marketing operating model: defining conversion events, standing up dashboards, launching and scaling channels, and establishing how paid media drives awareness, pipeline, and expansion across complex B2B and B2G customer journeys.
• You will operate with significant autonomy and accountability, partnering closely with product marketing, demand generation, field marketing, GTM operations, and analytics, but ultimately owning growth outcomes.
• This role offers a rare opportunity to build the performance marketing studio for a unicorn company from the ground up.
• 30 Days: Core tracking, dashboards, and conversion events are live; initial paid programs are relaunched with clear hypotheses and success criteria
• 3 Months: A repeatable experimentation and optimization cadence is established, with early evidence of incremental pipeline impact
• Within 12 months: Peregrine has a scalable, data‑driven performance marketing engine with clear playbooks, predictable contribution to pipeline, and a roadmap for continued expansion, supporting diverse objectives across awareness and direct-response
• You love data and measurement, and go deep to understand what’s working, what’s not, and why
• You are already AI‑native, and have meaningfully re‑architected parts of your ads workflow to move faster, test more, and automate intelligently
• You are obsessive about details, from event definitions to experiment design to data quality
• You enjoy trying new channels and formats, and know how to design disciplined experiments that lead to scalable learnings
• You are highly independent, results‑oriented, and energized by owning outcomes end‑to‑end
• You are excited to build (not just run) a performance marketing system for a category‑defining company

Responsibilities

• Build and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build-out
• Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets. This is a hands-on role.
• Contribute to ad copy, creative (in collaboration with our in-house Design team), and landing page creation
• Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full-funnel performance metrics used to guide investment decisions
• Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion
• Serve as the in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment-level revenue goals
• Build and deploy AI-native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis
• Contribute to SEO/AEO/GEO strategy

Requirements

• Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context
• Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data
• Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows
• Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation)
• Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns
• Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation)
• Working knowledge of MAPs, CRMs, and modern BI / analytics tools
• Experience working with or at an AI‑native or highly technical ad agency is a plus
• Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy
• Ownership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metrics

Skills

Required

• Performance marketing execution
• Paid search
• Paid social
• Channel evaluation and optimization
• Cross-channel dashboards
• Incrementality testing
• Lift testing
• Geo-testing
• DSPs
• OOH formats
• Ad inventory management
• AI-native workflows

Preferred

• SEO/AEO/GEO concepts
• Paid media and traffic insights

Benefits

• Annual Salary + Benefits + Equity (if applicable) + Bonus (if applicable)
• Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, certifications or licenses, and specific work location. Information on the benefits offered is here.