Marketing Operations Manager at HG Insights in Pune, Maharashtra, India

Job description

• We're looking for a Marketing Operations Manager with 8+ years in B2B marketing operations to own campaign execution and lead lifecycle management across our martech stack. You'll bring an AI-first approach to the role, using AI tools to speed up campaign builds, QA, and reporting, while working hands-on in Marketo, Salesforce, LeanData, and Qualified. You'll partner with marketing, sales, and RevOps to keep campaigns accurate, scalable, and tied to pipeline results.
• Own end-to-end campaign execution with direct impact on pipeline and revenue
• Build expertise in martech and scalable marketing systems
• Collaborate cross-functionally to drive data-led GTM decisions
• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

Responsibilities

• Campaign Execution
• Own end-to-end campaign builds - email, nurture, webinar, digital, and integrated programs - in Marketo and Salesforce, including landing pages, forms, segmentation, and reporting
• Standardize templates, naming conventions, and QA processes to keep campaigns scalable and error-free
• Translate requirements from marketing and sales stakeholders into execution plans
• Marketing Automation & CRM Operations
• Manage Marketo-Salesforce sync, Salesforce campaign structures, and attribution reporting
• Own lead lifecycle management: scoring, routing, segmentation, nurture workflows
• Troubleshoot sync and integration issues; partner with RevOps and Sales on process alignment
• Data Governance & Reporting
• Maintain data hygiene, deduplication, and segmentation standards with SalesOps
• Build and maintain dashboards tracking funnel conversion (MEL, MQL to Opportunity), influenced pipeline, and ROI in Salesforce and other supporting systems.
• Turn campaign and funnel data into recommendations that improve conversion and efficiency
• Process & Martech Management
• Document SOPs and playbooks; automate manual work where possible
• Support the broader martech stack (webinar platforms, enrichment, intent tools) and evaluate new capabilities

Requirements

• 8+ years in marketing operations, campaign operations, or marketing automation
• Hands-on expertise in Marketo and Salesforce
• AI-first mindset - comfortable using AI tools to speed up campaign execution, QA, and reporting
• Strong grasp of lead scoring, lifecycle, routing, segmentation, and nurture strategy
• Experience building performance dashboards and reporting on integrated, omnichannel and multithreading campaigns
• Sharp attention to detail, strong project management skills, and comfort managing multiple stakeholders in a fast-paced environment
• Background in B2B SaaS or data-driven organizations
• Familiarity with ZoomInfo, 6sense, or similar enrichment/intent platforms
• Understanding of APIs, integrations, and marketing data flows
• Exposure to attribution and revenue reporting frameworks; basic SQL a plus

Skills

Required

• Marketo
• Salesforce
• AI tools
• Lead scoring
• Lead lifecycle management
• Segmentation
• Nurture strategy
• Performance dashboards
• Project management
• Attention to detail
• Stakeholder management

Preferred

• B2B SaaS background
• ZoomInfo
• 6sense
• APIs
• Integrations
• Marketing data flows
• Attribution reporting
• Revenue reporting frameworks

Benefits

• We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
• We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together.