Used Equipment Sales Representative at Western States Equipment in Meridian, ID

Job description

• Description

Responsibilities

• Relationship Management
• Builds and maintains relationships with retail customers, resellers, and other OEM’s in assigned territory.
• Prospects and builds a manageable list of assigned accounts.
• Practices proactive account stewardship on assigned accounts, establishing and utilizing PAR values in Microsoft Dynamics AX.
• Uses Microsoft Dynamics A/X to document customer information, leads, activities, problems/issues, resolutions and sales transactions.
• Partners with Marketing and the Used Equipment team to identify interested and qualified customers.
• Develops relationships with used equipment stakeholders at other Caterpillar dealers to sell aged assets
• Develops and executes Strategic Pre-Call Plans.
• Utilizes auction results, machinerytrader.com, and leads from Western’s used website to help develop and execute the sale of equipment.
• Sales Processes
• Contacts prospective customers to determine customer needs, present product information, and explain available services. Provides information brochures and other incentives to inform customers and influence buying decisions.
• Follows up on telemarketing leads.
• Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to other sales resources.
• Learns about Cat and competitive products in order to offer the best solutions based on customer interests and needs.
• Schedules presentations and partners with all departments to leverage relationships and sell value.
• Quotes and closes sales transactions. Completes all required sales documentation including finance contracts.
• Follows sales processes and procedures.
• Partners with management to ensure marketing campaigns are directed at the right opportunities.
• Operates equipment safely.
• Adheres to all customer care standards.
• Actively cares and advocates safety at Western States. Adhere to all applicable safety policies, procedures and standards.
• May accomplish training and serve as a team member in support of Western States’ strategic programs, projects, and initiatives.
• Works within and promote corporate vision, mission, and values of the organization.
• Performs other duties as assigned.

Requirements

• Demonstrated experience and knowledge of sales skills necessary to sell a premium priced product.
• Ability to develop and maintain product knowledge of Caterpillar and Western States’ products.
• Proven competence in Western States’ Sales Training Academy.
• Ability to assess customer needs and evaluate customer satisfactions.
• Demonstrated ability to schedule event, programs, and activities.
• Ability to develop and maintain effective working relationships with others.
• Ability to persuade and influence others.
• Ability to quickly identify problems, approach work from a solutions based focus, and develop creative solutions to complex issues.
• Proven competence in oral and written communication skills.
• Proficient in the use of Microsoft or other comparable systems required.
• Ability to travel overnight.
• Must be a self-starter.
• Consistent attendance.
• High school diploma or General education degree (GED) required.
• Minimum of one year industry related experience preferred.
• Minimum of one year retail sales or other sales experience, required.
• Acceptable driving record and valid driver’s license required.
• Must be able to communicate (speak, read, comprehend, write in English).

Skills

Required

• Ability to travel overnight.
• Must be a self-starter.
• Consistent attendance.