Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48 at NBCUniversal in San Jose, CALIFORNIA, United States

Job description

• Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover, consume and share content today.
• Reporting to the Senior Community and Marketing Director, this hands-on role will help bring the Telemundo 48 brand to life across social, digital, streaming, broadcast and community platforms. The ideal candidate is a strong content creator and storyteller who can conceptualize, shoot, write, edit, design, publish and optimize engaging content, with a strong focus on social-first storytelling, audience growth and culturally relevant content for the Bay Area Latino community.
• This position works closely with Marketing, Community, News, Digital, Sales and other teams in a fast-paced, high-volume environment.

Responsibilities

• Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms.
• Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms.
• Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate.
• Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform.
• Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives.
• Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives.
• Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives.
• Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences.
• Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions.
• Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories.
• Use emerging digital and AI-assisted tools, when appropriate and in accordance with company guidelines, to support ideation, creative development, production workflows and content optimization.
• Manage multiple projects simultaneously and deliver high-quality work under tight deadlines in a fast-paced content environment.
• Support station and community events, including onsite content creation and social media coverage.
• Work flexible hours, including occasional nights, weekends and holidays, as business and event needs require.
• Perform additional duties as assigned.

Requirements

• Fluency in Spanish and English, with exceptional written and verbal communication skills in both languages, including the ability to write engaging and conversational marketing and social media copy.
• 2+ years of professional experience in social media, digital marketing, content creation, video production, communications or a related field.
• Demonstrated experience creating and editing short-form video and social-first content.
• Strong understanding of Instagram, TikTok, Facebook, YouTube and emerging social platforms, including platform-specific formats and best practices.
• Experience with video editing and creative tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, CapCut, Canva or equivalent platforms.
• Comfortable capturing content using smartphones and other video/photo equipment.
• Experience working with social publishing tools, content management systems and digital analytics.
• College degree or equivalent professional experience
• Portfolio
• Candidates must provide a portfolio, reel or links to relevant work demonstrating experience with social media content, video production, digital creative or other multi-platform marketing work.
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older
• Interested candidates must submit a resume/CV through the www.nbcunicareers.com site
• Must be willing to work onsite at our San José, California station.
• Must have a valid driver's license.
• Must be available to work flexible hours when needed, including nights, weekends and holidays, sometimes with short notice.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
• Strong understanding of Latino audiences, culture and communities in the Bay Area, with the ability to create culturally relevant and authentic content.
• Strong creative instincts and an understanding of what makes content engaging, shareable and relevant across different platforms.
• Self-starter who can take an idea from concept through execution with limited supervision.
• Comfortable working in a fast-paced environment where priorities and content needs can change quickly.
• Strong attention to detail and commitment to accuracy and brand standards.
• Ability to identify emerging social trends and quickly translate them into relevant content opportunities.
• Experience working in television, media, entertainment, news, community engagement or a high-volume content environment is a plus.
• Experience covering live events and creating real-time social content is preferred.
• Familiarity with AI-assisted creative and productivity tools is a plus.
• Collaborative team player willing to support last-minute and high-priority projects when needed.

Skills

Preferred

• Strong creative instincts
• Self-starter
• Strong attention to detail
• Collaborative team player