Sr. Manager, Marketing Systems & Automation at GoodLeap in Austin, TX

Job description

• This position sits in the Marketing Operations team, building a next-generation MarTech stack: data-driven, AI-enabled, and made for the unique solutions being brought to the B2B and B2C market.
• The Sr. Manager, Marketing Systems & Automation develops and executes omnichannel campaigns across all owned platforms, owns campaign design, coaches partner teams on best practices, and maintains system standards. The position helps assess new marketing tools and migrate existing processes onto them. Ultimately, the position converts manual campaign assembly into governed, supervised automation and builds the context, content, and data assets that AI-assisted marketing depends on.

Responsibilities

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Requirements

• Bachelor’s degree required in Marketing, Communications, or a related field
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• A documented history of successfully driving complex projects to completion
• Regulated industry experience preferred
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus
• Exercises discretion and independent judgement; able to work with autonomy

Skills

Required

• Marketing operations
• Marketing automation
• Lifecycle marketing
• Database marketing
• Campaign execution
• Audience construction
• Journey building
• QA
• Deliverability
• SQL
• HTML
• Marketing operations code

Preferred

• Regulated industry experience

Benefits

• Compensation: $125,000 - $135,000 annually, plus bonus