Manager, Social Marketing & Strategy at dentsu in New York

Job description

• Reporting to the Senior Strategist, Social Marketing & Strategy, you will lead social media initiatives for a leading outdoor-focused CPG snack brand, driving creative excellence and engagement across platforms. The ideal candidate brings a passion for the outdoors and/or experience working with outdoor, lifestyle, or adventure brands, along with a strong understanding of social-first storytelling and community engagement. You love digging into the insights and conversations that help fuel the larger social media story. You will use the latest social strategies that best represent the brand in the social space, ensuring the brand voice is carried out across all of their social media channels while driving performance.
• You are passionate about the changing world of social marketing, conversations in culture and all things social media.
• You are aware of the latest trends across social platforms and recognize the impact of social marketing in an overall marketing strategy.
• You will be responsible for content calendars, publishing content and community engagement excites you.
• You can demonstrate knowledge of all major social media platforms, enjoy testing new ones, and have a history of growing social media accounts.
• You understand how to make content work for different audiences and different platforms.
• You can identify response opportunities for our clients on social and know when to escalate/engage further.

Responsibilities

• Lead social media initiatives for a leading outdoor-focused CPG snack brand
• Drive creative excellence and engagement across platforms
• Use the latest social strategies to represent the brand in the social space
• Ensure brand voice is carried out across all social media channels while driving performance
• Responsible for content calendars, publishing content and community engagement
• Identify response opportunities for clients on social and know when to escalate/engage further

Requirements

• 2 years minimum professional experience in marketing, social media or digital strategy
• Passion for the outdoors and/or experience working with outdoor, lifestyle, or adventure brands
• Knowledge of social listening platforms (i.e., Sprinklr or Sysomos) and have campaign reporting experience by gathering inputs across a variety of departments
• Collaborative and creative
• You have experience creating social content on your phone
• Knowledge of Adobe Creative Suite
• Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required

Skills

Required

• Campaign reporting experience
• Collaborative and creative
• Knowledge of Adobe Creative Suite

Benefits

• • Medical, vision, and dental insurance,
• • Life insurance,
• • Short-term and long-term disability insurance,
• • 401k,
• • Flexible paid time off,
• • At least 15 paid holidays per year,
• • Paid sick and safe leave, and
• • Paid parental leave.
• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
• The annual salary range for this position is $71,875 - $75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.