Marketing Analyst at WorldStrides in US - East Coast Region

Job description

• The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.

Responsibilities

• Campaign Performance & Insights
• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams
• Customer Lifecycle & Retention
• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion
• Testing & Optimization
• Support A/B testing across channels (creative, offers, segmentation, cadence)
• Analyze test results and communicate clear implications
• Channel & Budget Support
• Monitor performance across owned channels, including website, email, and sales channels
• Provide insight into channel performance to inform budget allocation
• Identify opportunities to scale high-performing campaigns or improve efficiency
• Support forecasting and performance planning
• Measurement & Attribution (Applied)
• Use existing tracking and attribution frameworks to interpret campaign performance
• Ensure marketing results are measured consistently and accurately
• Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Requirements

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills
• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Skills

Required

• Marketing analytics
• Digital marketing
• Performance marketing
• Translating data into business insights
• Communication
• Cross-functional collaboration

Preferred

• Direct mail campaign analysis

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment
• The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.
• Compensation Range
• $85,000 - $95,000 USD