Copywriter at UFCU in Austin, TX

Job description

• The Copywriter is responsible for developing strategic concepts and copy for UFCU. This role produces copy that compels Member purchase behavior of products and services, drives Member engagement, and/or positively impacts perception of the UFCU brand for its key Member segments. The Copywriter is a brand champion/storyteller and maintains UFCU’s tone/voice across various advertising communication channels, including email, radio, digital display, social, in-branch signage, videos, articles, and more. This role is an exempt position and reports to the Creative Services Manager.

Responsibilities

• Create copy for advertising materials including digital display, social, in-store signage, videos, and email. Review, revise, and rewrite copy, as necessary.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Understand strategic insights, briefs, and consumer research to create concepts and copy that are relevant, engaging, and results driven.
• Support creative content creator to develop copy for video, including directing talent if needed.
• Demonstrated ability to think creatively and strategically to generate engaging campaign themes.
• Elevate the UFCU brand while supporting business goals and objectives.
• Collaborate with the creative team to build engaging creative campaigns.
• Propose innovative ideas and push thinking for all things copy-related.
• Develop creative concepts and copy in UFCU brand voice.

Requirements

• Strong knowledge of Copywriting concepts and techniques.
• Proficiency with Microsoft and Adobe Suites.
• Working knowledge of performance creative and writing data-driven copy.
• Familiarity with AP Stylebook.
• Strong presentation skills with ability to clearly articulate a Point of View (POV).
• Strong organizational and time management skills for meeting deadlines in an evolving/fast-paced environment.
• Strong teamwork and interpersonal skills including active listening in alignment with UFCU values.
• Strong grammar, spelling, and editing skills.
• Strong ability to work on multiple initiatives simultaneously, prioritize and validate ideas, and meet critical deadlines.
• Ability to multi-task in a fast-paced, high project-volume environment while maintaining a sense of humor.
• Able to work collaboratively with various stakeholders, including writers, proofreaders, and designers.
• Strong ability to successfully juggle and deliver multiple projects and proactively communicate status and issues.
• Ability to demonstrate a flexible, client-service mindset.
• Demonstrated ability to be detail and deadline oriented.
• Self-starter with ability to self-direct work.
• Bachelor’s degree in marketing, communications, English or equivalent. Four (4) years of relevant experience may be substituted for a degree.
• Minimum four (4) years of experience writing for a wide variety of media.
• Experience utilizing Microsoft Office and Adobe Suites.
• Must be bondable.
• Four (4) years copywriting experience on the Client or Agency side.
• Experience within a financial institution, credit union, or bank.
• Experience with performance creative and writing data-driven copy for Programmatic Display and Paid Social content.

Skills

Required

• Familiarity with AP Stylebook.