Lifecycle & Content Marketing Lead at StrongMind in Remote (United States)

Job description

• You’ll join StrongMind’s Marketing organization and shared Marketing Center of Excellence, supporting multiple business units, including Managed Schools and StrongMind Products.
• You’ll work closely with Marketing leaders and shared Creative, Brand, Web, Digital, Production, and business-unit teams to build integrated campaigns and customer journeys across the full customer lifecycle.
• The team is modernizing its technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. This is a hands-on, collaborative environment where you’ll have the opportunity to set strategy, build programs, optimize campaigns, and help shape how StrongMind connects with its audiences.
• In this role, your work will help StrongMind communicate with the right people, at the right time, with the right message.
• You’ll build lifecycle programs and content experiences that move audiences from awareness to action—from helping families take the next step toward enrollment to supporting customers through a product journey, re-engaging audiences, and strengthening StrongMind’s presence across organic search and content channels.
• You’ll bring together customer journey strategy, messaging, content, lifecycle marketing, conversion, paid media, and testing to create experiences that are more relevant, useful, and effective.
• Most importantly, you’ll help StrongMind move beyond one-off communications and toward intentional customer journeys and campaigns that create measurable business impact.

Responsibilities

• While no two days are exactly the same, you can expect to:
• Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
• Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
• Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
• Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
• Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
• Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
• Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
• Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
• Review performance data to identify customer drop-off points and opportunities to improve messaging.
• Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content.
• Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs.
• Partner with Creative, Brand, Web, Production, and business-unit Marketing teams to bring integrated campaigns and customer journeys to life.
• Develop and test subject lines, calls to action, landing-page messaging, nurture paths, and content formats.
• Support AEO/GEO and organic content strategies to make StrongMind content easier to discover through traditional and AI-powered search.
• Identify opportunities to repurpose high-performing content across channels and audiences.
• Use AI to accelerate research, drafting, personalization, testing, content optimization, and workflow efficiency.
• Track results, share learnings, and continuously improve Marketing programs.
• This role balances strategy and hands-on execution, creative thinking and data analysis, independent ownership and cross-functional collaboration and is well-suited for someone who enjoys understanding what drives customer behavior and turning insights into action.

Requirements

• 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
• Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns.
• Experience building and optimizing lifecycle or nurture programs.
• Strong writing and messaging skills, with the ability to adapt voice and content for different audiences.
• Experience with customer journey mapping, segmentation, conversion, and retention strategies.
• Strong understanding of email, CRM, Marketing automation, and campaign performance.
• Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels.
• Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization.
• Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
• Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities.
• Experience using data to improve content, messaging, customer journeys, and conversion.
• Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy.
• Experience collaborating with Creative, Web, Digital, Product, and business stakeholders.
• Strong project ownership and follow-through.
• Comfort working in a fast-moving environment where priorities may evolve.
• An AI-native approach to work, including using AI to research, write, analyze, test, personalize, and improve efficiency.
• Experience in K–12 education or education-focused brands.
• Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms.
• Experience with programmatic advertising or emerging digital platforms.
• Advanced GA4, attribution, or conversion tracking experience.
• AEO/GEO strategy experience.
• Conversion-focused copywriting experience.
• Customer research experience.
• Experience with monday.com or similar project-management tools.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Equivalent professional experience and demonstrated results matter more than checking a degree box.

Skills

Required

• Strong writing and messaging skills
• An AI-native approach to work

Preferred

• AEO/GEO strategy experience
• Customer research experience

Benefits

• We believe that when people feel supported, they do their best work.
• A competitive total compensation package, including medical, dental, vision, and voluntary benefits
• Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
• Unlimited PTO for salaried roles and “life happens” days when you need flexibility
• A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
• Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
• Quarterly Town Halls that keep communication transparent, honest, and human
• Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
• We’re intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.