Programmatic Analyst at Dmg Media in London

Job description

• We are looking for a commercially minded, analytically sharp Programmatic Analyst to join our Revenue Operations team. This is a hands-on role suited to someone with a solid grounding in the programmatic ecosystem, who is comfortable with shifting priorities, and ready to take ownership of day-to-day revenue analysis and partner management.
• This is NOT a data science or data engineer role. While technical knowledge is required, you will not be working with any programming languages, machine learning, etc. That being said, you may be able to expand into this in time.
• You will support, and progressively lead, the management of our SSP, exchange, and technology partnerships, while producing regular and ad hoc analysis that informs commercial decision-making across the programmatic stack. You will be expected to work independently, communicate proactively, and bring a dynamic, problem-solving mindset to everything you do.

Responsibilities

• Analytics & Reporting
• Own the production of regular programmatic revenue reports, ensuring accuracy, timeliness, and actionable insight without requiring close supervision
• Make use of Excel, Tableau and Power BI dashboards, and appropriate use of AI, to support ongoing commercial monitoring and strategic planning
• Conduct deep-dive analyses into yield optimisation and partner performance
• End-to-end management of A/B testing, from inception and deployment through to reviewing and decisioning
• Translate historical trends, forecasts, and budget data into clear narratives for both technical and non-technical stakeholders
• Partner Management & Communications
• Support day-to-day management of our SSP, DSP, and technology partnerships, with a clear path to taking full ownership of key relationships
• Act as a responsive and knowledgeable point of contact for external partners, handling queries, troubleshooting issues, and identifying opportunities
• Proactively keep the wider team informed of partner developments: new features, product updates, known issues, and commercial opportunities
• Programmatic Operations
• Support the management and optimisation of our Open Marketplace (OMP) and Private Marketplace (PMP) activity via GAM and SSPs
• Maintain a strong working understanding of the programmatic ecosystem; we operate in a dynamic industry
• Assist with troubleshooting across the programmatic stack, including ad serving, identity/ID solutions, and supply path optimisation
• Work within Google Ad Manager, Google Analytics, and SSP UIs on a regular basis
• Ad Hoc & Strategic Projects
• Be ready to pick up miscellaneous work and business-critical projects as they arise - this role calls for someone who is curious, adaptable, and willing to operate outside a strict job remit
• Contribute ideas and analysis to broader revenue strategy discussions, product evaluations, and market research

Requirements

• Essential
• Demonstrable experience in a programmatic, publisher-side, or ad operations role
• Strong analytical skills with hands-on proficiency in Excel (advanced), and working knowledge of Tableau and/or Power BI
• Solid, practical understanding of the programmatic ecosystem, with depth in OMP and the header bidding process
• Working knowledge of Google Ad Manager and Google Analytics
• Familiarity with Direct/PMP deal structures via different pipes
• Highly organised with a strong eye for detail; able to run regular analysis reliably and independently
• Strong written and verbal communication skills; confident managing partner relationships
• Proactive, dynamic, and adaptable; comfortable taking initiative and handling shifting priorities
• Experience working with SSP UIs (e.g. Xandr, Magnite, Index Exchange, Pubmatic, and others)
• Familiarity with identity and ID solutions (e.g. UID2, ID5, Liveramp, Intent IQ, and similar)
• Exposure to programmatic or commercial contracting processes
• Experience at a publisher, media owner, or supply-side focused role

Skills

Required

• Advanced Excel
• Tableau
• Power BI
• Google Ad Manager
• Google Analytics
• Programmatic ecosystem knowledge
• OMP and header bidding
• Direct/PMP deal structures
• Analytical skills
• Communication skills
• Organizational skills
• Attention to detail

Preferred

• Programmatic contracting processes
• Publisher or supply-side experience

Benefits

• The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments
• A collaborative, fast-paced team with genuine scope for progression and responsibility
• Exposure to the full breadth of the programmatic and digital advertising ecosystem
• Training and development support
• Competitive salary, benefits package, and hybrid working arrangements