Influencer & Affiliate Marketing Manager at Bask and Lather Co in Yonkers, New York

Job description

• Bask & Lather is seeking an experienced Influencer & Affiliate Marketing Manager to build,
• manage, and scale our influencer, creator, ambassador, and affiliate programs.
• This is a strategic and hands-on role for someone who understands both culture and
• performance. You will be responsible for identifying the right partners, developing culturally
• relevant campaigns, building lasting creator relationships, growing our affiliate roster, and
• ensuring that every program delivers measurable value.
• You will own the full program lifecycle, including strategy, sourcing, outreach, negotiation,
• contracting, campaign development, activation, performance management, reporting, and
• optimization.
• We are looking for someone who has already built or significantly grown influencer and affiliate
• programs for a fast-growing consumer brand. The successful candidate will be able to
• demonstrate specific results, including revenue growth, return on creator investment, customer
• acquisition, partner activation, content output, and roster growth.
• This is not a role for someone learning how influencer and affiliate marketing works. The right
• person will learn the Bask & Lather brand and then immediately bring the relationships, cultural
• fluency, commercial judgment, and operating discipline required to strengthen and scale the
• function.
• Commercial Ownership
• You understand that relationships and creativity must ultimately support measurable business
• performance. You take responsibility for revenue, efficiency, and program profitability.
• Cultural Fluency
• You understand the creators, conversations, and emerging trends shaping beauty and
• textured-hair culture. You know when a partnership feels authentic and when it feels forced.
• Relationship-Building Ability
• You build trust with creators and partners while maintaining clear expectations, accountability,
• and professional standards.
• Strong Negotiation Judgment
• You can evaluate rates, deliverables, usage rights, audience quality, and expected return. You
• protect the brand’s interests while maintaining healthy partner relationships.
• Proactive Execution
• You identify opportunities, solve problems, and move work forward without waiting for constant
• direction.
• Analytical Discipline
• You can distinguish visibility from value, roster size from productivity, and attributed revenue
• from incremental growth.
• High Standards
• You care about partner quality, campaign execution, brand alignment, accuracy, timelines,
• compliance, and measurable outcomes.
• Collaboration
• You can work across brand and growth priorities, communicate clearly, and align multiple teams
• around shared objectives.
• ● Influencer- and affiliate-attributed revenue
• ● Return on creator and influencer investment
• ● Affiliate program revenue, conversion, and profitability
• ● TikTok Shop creator and affiliate sales
• ● Growth of the active and productive creator and affiliate roster
• ● Creator activation, retention, and reactivation
• ● New-customer acquisition and cost per acquisition
• ● Percentage of partners meeting or exceeding performance benchmarks
• ● Volume, quality, and utilization of creator-generated content
• ● Campaign performance against objectives, timelines, and budgets
• ● Effectiveness of product seeding and gifting
• ● Quality and strength of long-term creator relationships
• ● Accuracy of contracts, usage rights, payments, reporting, and compliance
• ● Speed and quality of program testing, optimization, and application of insights
• Specific goals and benchmarks will be established based on current program performance,
• channel priorities, and company growth objectives.

Responsibilities

• Influencer and Creator Strategy
• ● Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted,
• ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships.
• ● Build a balanced creator portfolio that supports brand awareness, cultural relevance,
• content development, product education, customer acquisition, and revenue.
• ● Identify emerging creators and cultural voices before they become oversaturated or
• cost-prohibitive.
• ● Establish clear partner tiers, selection criteria, campaign objectives, compensation
• guidelines, and performance benchmarks.
• ● Develop long-term creator relationships that extend beyond one-time, transactional
• campaigns.
• ● Ensure the creator roster reflects Bask & Lather’s customers, values, positioning, and
• textured-hair community.
• ● Maintain a strong understanding of beauty culture, textured-hair conversations, platform
• behavior, creator trends, and emerging talent.
• Creator Recruitment and Relationship Management
• ● Own creator sourcing, vetting, outreach, relationship development, and ongoing
• communication.
• ● Proactively recruit high-potential creators, customers, industry experts, stylists, and
• culturally relevant partners.
• ● Evaluate creators based on audience alignment, engagement quality, content quality,
• brand fit, historical performance, authenticity, and commercial potential.
• ● Build and maintain an organized, high-quality creator roster across platforms, content
• categories, audience segments, and performance tiers.
• ● Serve as the primary relationship owner for influencer and creator partners.
• ● Create an excellent partner experience that strengthens relationships and encourages
• long-term advocacy.
• ● Identify, retain, reactivate, or exit partners based on performance and strategic value.
• Influencer Campaign Development and Execution
• ● Lead influencer campaigns from initial concept through activation, optimization, and
• post-campaign analysis.
• ● Translate product launches, retail moments, promotions, brand initiatives, and cultural
• opportunities into compelling creator campaigns.
• ● Develop clear briefs that communicate campaign objectives, audience insights, key
• messages, creative direction, required deliverables, and brand guardrails.
• ● Partner with the social and content teams to ensure campaigns feel platform-native,
• culturally relevant, and consistent with Bask & Lather’s brand voice.
• ● Manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity,
• and campaign obligations.
• ● Review creator content for quality, accuracy, brand alignment, and compliance before
• publication when required.
• ● Monitor campaign performance in real time and make adjustments to improve results.
• ● Conduct post-campaign reviews that identify wins, challenges, insights, and
• opportunities for future campaigns.
• Affiliate Program Ownership
• ● Own the strategy, growth, and performance of Bask & Lather’s affiliate programs.
• ● Recruit and activate creators, customers, publishers, community partners, and niche
• affiliates who can drive qualified traffic and incremental revenue.
• ● Develop commission structures, incentives, challenges, and promotional strategies that
• improve partner activation and performance.
• ● Segment partners by type, audience, performance, and growth potential.
• ● Monitor affiliate revenue, conversion rates, average order value, new-customer
• acquisition, commission costs, and program profitability.
• ● Identify and address code leakage, affiliate fraud, coupon-site activity, attribution issues,
• and other risks that could distort performance.
• ● Create strategies to activate new partners, increase productivity among existing
• partners, and reactivate high-potential inactive partners.
• ● Remove or deprioritize partners who do not meet performance, quality, or brand
• standards.
• ● Manage affiliate platforms, links, codes, commissions, reporting, and payout
• coordination.
• TikTok Shop Creator and Affiliate Growth
• ● Build and scale TikTok Shop creator and affiliate recruitment.
• ● Identify creators with the content quality, audience trust, product relevance, and selling
• ability required to drive TikTok Shop performance.
• ● Develop creator offers, product seeding strategies, incentives, briefs, and commission
• structures.
• ● Track creator activation, content output, product performance, attributed sales,
• conversion, and return on investment.
• ● Partner with growth, e-commerce, and social teams to identify winning products,
• messages, hooks, and content formats.
• ● Develop strategies to increase the number of productive TikTok Shop affiliates, not
• simply the total size of the roster.
• ● Use performance insights to strengthen recruitment, retention, and campaign design.
• Negotiation, Contracts, and Compliance
• ● Lead creator negotiations involving rates, deliverables, timelines, exclusivity, usage
• rights, whitelisting, renewals, and content ownership.
• ● Balance relationship quality, creative value, reach, and expected commercial return
• when evaluating partner costs.
• ● Partner with legal and leadership on contracts, approvals, and risk management.
• ● Maintain accurate records of agreements, deliverables, usage terms, expiration dates,
• payments, and partner obligations.
• ● Ensure campaigns comply with FTC disclosure requirements, platform policies, brand
• guidelines, and applicable advertising standards.
• ● Proactively identify brand-safety concerns and recommend appropriate action.
• Budget and Performance Management
• ● Manage influencer and affiliate budgets with clear allocation, tracking, forecasting, and
• accountability.
• ● Evaluate partner and campaign performance against brand and commercial objectives.
• ● Track metrics including attributed revenue, return on creator spend, cost per acquisition,
• cost per piece of content, conversion rate, engagement quality, new-customer
• acquisition, and affiliate profitability.
• ● Establish clear performance benchmarks by campaign type, platform, creator tier, and
• partner segment.
• ● Build dashboards and recurring reports that give leadership a clear view of program
• health, performance, opportunities, and risks.
• ● Translate data into specific recommendations regarding investment, recruitment,
• retention, compensation, creative strategy, and program optimization.
• ● Confidently present program performance and strategic recommendations to brand,
• growth, and senior leadership.
• Content Amplification and Cross-Functional Collaboration
• ● Partner with the Senior Social Media & Content Marketing Manager to amplify
• high-performing creator content across Bask & Lather’s owned social channels.
• ● Identify creator content with potential for paid media, retail, e-commerce, email, SMS,
• product pages, and other marketing applications.
• ● Coordinate with paid media teams on usage rights, creator permissions, whitelisting, and
• amplification opportunities.
• ● Collaborate with brand, growth, e-commerce, social, PR, retail, operations, and legal
• teams to execute integrated campaigns.
• ● Ensure influencer and affiliate strategies support broader company priorities, product
• launches, promotions, retail expansion, and revenue goals.
• Product Seeding and Operational Coordination
• ● Develop a strategic product-seeding and gifting program tied to clear objectives and
• priority audiences.
• ● Coordinate product shipments, PR packages, content kits, and sample requests with the
• operations team.
• ● Maintain visibility into sample inventory, shipping status, campaign deadlines, and
• partner receipt.
• ● Evaluate the effectiveness of gifting and seeding based on activation, content output,
• relationship value, and commercial performance.
• ● Improve operational processes so administrative tasks are completed accurately without
• distracting from strategic program ownership.

Requirements

• ● 4+ years of progressive experience in influencer, creator, affiliate, partnership, or
• performance marketing.
• ● At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and
• measurable results.
• ● Experience working for a fast-growing consumer, beauty, haircare, wellness, lifestyle,
• retail, or DTC brand.
• ● Demonstrated success building and scaling creator, influencer, ambassador, or affiliate
• programs.
• ● Proven ability to grow attributed revenue, improve return on investment, acquire new
• customers, expand productive partner rosters, or increase content output.
• ● Strong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing,
• social commerce, and emerging creator platforms.
• ● Experience sourcing, vetting, recruiting, negotiating with, and managing creators across
• multiple tiers.
• ● Experience creating campaign briefs, managing deliverables, securing content rights,
• and overseeing campaign execution.
• ● Strong analytical ability and experience turning performance data into clear business
• recommendations.
• ● Experience managing budgets, commission structures, creator rates, contracts,
• timelines, and reporting.
• ● Excellent written, verbal, relationship-management, and negotiation skills.
• ● Strong organizational ability, attention to detail, judgment, and follow-through.
• ● Ability to work effectively in a fast-moving, high-growth environment with changing
• priorities and high standards.
• ● Experience in textured hair, multicultural beauty, or a culturally driven consumer
• category.
• ● Established relationships across beauty, lifestyle, haircare, and culturally relevant creator
• communities.
• ● Experience building and scaling TikTok Shop affiliate programs.
• ● Experience with affiliate and creator platforms such as TikTok Shop, impact.com, Aspire,
• GRIN, CreatorIQ, LTK, ShareASale, or similar tools.
• ● Experience working closely with founders, senior executives, or growth leadership.
• ● Experience using creator content across paid media, e-commerce, retail, and lifecycle
• marketing channels.

Skills

Required

• Influencer marketing
• Affiliate marketing
• Creator management
• Campaign management
• Budget management
• Negotiation
• Contract management
• Analytical skills
• Performance marketing
• TikTok Shop
• Social commerce
• Data analysis

Preferred

• TikTok Shop affiliate program experience

Benefits

• $100,000- $120,000