Growth Marketing Associate at ICE in US-FL-Jacksonville

Job description

• Job Purpose
• ICE supports the mortgage finance industry with leading cloud-based platforms that help lenders originate and service loans, lower operational costs, and reduce the time to close, all while delivering the highest levels of compliance, quality and efficiency.
• This Growth Marketing Associate role supports multi-channel growth marketing campaigns, including webinar coordination, paid media and advertising, email marketing, web optimization and digital demand generation, while helping with campaign analytics. The ideal candidate will coordinate across Marketing, Product, Sales and Professional Services to drive pipeline, accelerate revenue and strengthen ICE’s market position in the mortgage space.
• This is a high-impact opportunity for an early-career marketer to build hands-on experience across the full B2B marketing funnel. They will quickly come up to speed on ICE’s mortgage products, the market, our customers and the competitive landscape—and translate that knowledge into campaigns and materials that clearly communicate the value of our solutions.

Responsibilities

• Growth marketing and demand generation
• Support end-to-end webinar program execution—content coordination, speaker logistics, promotion, day-of execution and post-event follow-up—to drive qualified pipeline.
• Help plan, execute and optimize paid media campaigns across digital channels (LinkedIn, Google Ads, programmatic, industry publications) aligned to quarterly pipeline targets.
• Assist with ad creative development and execution, ensuring brand consistency and performance tracking across all paid placements.
• Build and refine demand generation assets including landing pages, email nurture sequences and conversion components.
• Pull, analyze and report on campaign performance metrics (CPL, MQL, pipeline contribution, ROI) and surface data-driven optimization opportunities.
• Coordinate with internal creative teams to deliver campaigns on time and on budget.
• Support organic search efforts by coordinating website updates and keyword optimization.
• Review and edit campaign copy for accuracy, brand voice and consistency with messaging frameworks
• Cross-functional coordination
• Serve as a connection point across Marketing, Product, Sales, Professional Services and field teams—aligning marketing campaigns to shared revenue goals.
• Coordinate with event marketing teams on conference activations, sponsorships and co-marketing opportunities.
• Partner with Product to understand roadmap updates and support market-ready messaging and launch materials.

Requirements

• BA or BS degree and/or equivalent experience required.
• 2+ years in B2B technology marketing, with exposure to product marketing and/or growth/demand generation.
• Hands-on experience supporting paid media campaigns (LinkedIn Ads, Google Ads, programmatic) with measurable pipeline impact, or a strong eagerness to build that experience.
• Experience coordinating or supporting webinar programs—from planning through execution and performance reporting.
• Experience developing sales enablement materials such as presentations and one-pagers.
• Strong analytical mindset—comfortable working with campaign data, pulling reports and translating metrics into actionable recommendations.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce).
• Strong verbal and written communication skills—able to distill complex products into clear, compelling messaging.
• Highly organized with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Strong cross-functional collaboration skills; comfortable working with Sales, Product and senior team members.
• Highly self-motivated with the ability to work independently in a fast-paced environment.
• Ability to travel, up to 10%.
• Early-career experience in the mortgage, real estate or financial services industry.
• Familiarity with ICE Mortgage Technology products (MSP, Encompass, Surefire, Velocify, Data & Analytics).
• Experience with Monday.com or other marketing-based project management tool
• Exposure to A/B testing frameworks and conversion rate optimization.
• Background in event marketing, conference production or field marketing coordination.

Skills

Required

• Highly organized
• Highly self-motivated
• Webinar platforms
• SEO/website optimization
• A/B testing frameworks