AVP of Business Development at Gentiva in US-MI-Southfield

Job description

• Lead with Purpose. Grow with Strategy.
• We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

Responsibilities

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

Requirements

• Education & Certification
• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• Valid driver’s license and automobile liability insurance required.
• Experience
• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
• 2–4 years of sales management experience in a multi-site or multi-territory environment.
• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
• HomeCare HomeBase experience preferred.
• Skills & Attributes
• Strategic thinker with hands-on execution ability
• Effective team leader with strong coaching and development skills
• Excellent verbal and written communication
• Financial acumen with experience in budgeting and P&L review
• Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
• Highly organized with exceptional time and territory management

Skills

Preferred

• HomeCare HomeBase experience

Benefits

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund
• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)