Media Analytics Manager at Primark in Reading, , United Kingdom

Job description

• We are seeking a passionate Media Analytics Manager to lead and build analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. This role combines hands-on analysis with ownership of analytics tools and strategy, requiring a data-driven mindset and ability to thrive in a fast-paced retail environment.

Responsibilities

• People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
• Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
• Lead the strategic direction of paid media analytics while building and managing a high-performing team
• Partner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategies
• Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations
• Build forecasts using historical data and third-party tools to optimize media budget planning
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau
• Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure
• Collaborate with data scientists to design, measure, and validate media performance and attribution models
• Present performance insights and strategic recommendations to stakeholders across the business

Requirements

• Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
• 8+ years of experience in analytics, combining strategic leadership with hands-on execution
• Proven ability to build and manage high-performing teams in fast-paced, large-scale environments
• Strong educational background in marketing, data science, business analytics, statistics, or related fields
• Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
• Advanced technical skills in Excel, SQL/Python, and working with cloud-based data platforms
• Deep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimization
• Strong analytical mindset with excellent numerical skills, commercial awareness, and deadline-driven approach
• Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently
• Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

Skills

Required

• Visualization tools (Power BI, Tableau)
• Working with cloud-based data platforms
• Strong analytical mindset
• Excellent numerical skills
• Commercial awareness
• Deadline-driven approach
• Ability to present insights clearly
• Manage multiple projects efficiently

Benefits

• Qualifications