CRM Specialist at PACSUN in Anaheim, CA

Job description

• Join the Pacsun Community
• Co-created in Los Angeles, Pacsun exists at the intersection of fashion, music, art, and sport. We’re a lifestyle brand built with and for the next generation, bringing together the culture, creativity, and self-expression that define youth today.
• Our curated assortment features some of the most relevant brands and styles in the world, including adidas, Brandy Melville, Fear of God Essentials, alongside Pacsun’s own labels and exclusive collaborations.
• But Pacsun is more than what we sell. It’s the community we build.
• This is Pacsun. Built with culture. Powered by community.
• ____________________________________________________________________________________________
• Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.

Responsibilities

• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
• Determine the impact of promotions, products, segmentation and file size.
• Provide recommendations for action based on findings.
• Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.
• QA campaigns before send and manage suppression/opt-out lists to protect deliverability and compliance.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Implement best practices for email + SMS marketing, including subject lines, copywriting, design, and call-to-actions.
• Stay up-to-date with industry trends, tools, and best practices in email, SMS and app marketing
• Assist with other marketing initiatives as needed to support the team’s overall goals.

Requirements

• A./B.S. Degree; degree in marketing preferred.
• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Skills

Required

• Microsoft Excel
• email marketing
• SMS marketing
• push notification marketing
• analytical online marketing
• attribution methodologies
• technical skills
• project management
• communication
• interpersonal skills
• organizational skills
• attention to detail

Preferred

• Database experience
• Loyalty Management
• HTML

Benefits

• Comprehensive medical, dental, and vision benefits
• Competitive short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Dog friendly office environment
• $1,000 referral incentive program
• Generous associate discount of 30 - 50% off merchandise online and in-stores
• On-site Cafe
• On-site Gym with Fitness Classes
• Ample parking
• Weekly Car Wash Service and more!
• Salary Range: ($61,000 - $75,000)