Designer, Marketing (Games) at The New York Times in New York, NY

Job description

• We are seeking a Marketing Designer to help bring to life the full-funnel creative strategy and execution for our Games subscription offering. This is a hands-on design role for a creative who can translate the value of all we offer — independent journalism and world-class lifestyle products — into clear, compelling campaigns that drive performance and deepen engagement with Games.
• Reporting to the Associate Creative Director, Games, Marketing, you will work closely with writers, designers and our audio and video teams, as well as partners in marketing and media strategy, product design, audience insights and brand identity. You'll contribute to integrated campaigns across the full subscriber journey — from full-funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more.
• We are looking for a designer who is passionate about both exceptional craft and the collaborative process it takes to create it. You thrive at the intersection of brand and performance, are excited to contribute directly to growth and product marketing initiatives, and partner with more senior creative leaders on the team.

Responsibilities

• Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for Games, ensuring work supports awareness, consideration, conversion and retention goals.
• Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.
• Translate in-product experiences and key feature benefits into clear, marketing assets that deepen engagement and drive habitual product use.
• Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
• Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
• Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
• Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
• Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative.
• A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
• High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
• Fluency with design and motion tools such as Figma, and Adobe Creative Suite, with files that support iteration, collaboration and production.
• Hands-on motion and animation experience in After Effects.
• Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
• Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels authentic.
• A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
• Experience working in video editing software and a working knowledge of on set video production for social channels.
• A belief in the value of journalism to people and society, and genuine curiosity about our work and company — ideally, you enjoy reading, watching and listening to New York Times journalism and products, and are an active player of Games.
• Interest in exploring new tools and workflows — including emerging AI production tools — to improve both efficiency and creative quality.
• B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio that demonstrates comparable design training and craft.

Skills

Required

• Figma
• Adobe Creative Suite
• After Effects
• Video editing software
• Emerging AI production tools

Benefits

• For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
• For roles outside of the U.S., information on benefits will be provided during the interview process.
• $85,000 - $100,000 USD