Marketing & Communications Associate at Sturdy Health in Attleboro, MA

Job description

• The Marketing & Communications Associate will play an integral role in the operations and processes of all marketing and communications functions at Sturdy Health. This position will support the functions of a team made up of internal full-time employees and external partners who are focused on marketing, branding, internal communications, mass patient communications, and media relations.

Responsibilities

• Receive incoming requests from across the system and partner with team members to frame the full project, add it to the project tracker, and help document resources assigned. Help team document progress.
• Help maintain inventory for promotional items and pull materials for other departments; Maintain inventory of pop-up banners, tablecloths, and other branded items. Oversee a system for lending them out and receiving them, ready for use.
• Create and maintain a SharePoint site with marketing and communications templates and resources. Ensure the latest graphics and messaging materials are posted and available to people across the system.
• Process and track requests, including IT requests, invoices, supply orders, café orders, receipts for credit cards, etc.
• Update and maintain monthly dashboards of marketing and communications progress and results.
• Help keep all marketing storage areas organized and continuously clean out materials that are no longer needed. Partner with employee engagement colleagues to ensure they have ample storage space for their needs.
• Prepare weekday Metro Monitor news summaries and distribute.
• Maintain team meeting agendas, assigning facilitators, updating agendas, and ensuring team members know when they are speaking/leading.
• Create and manage team calendar; coordinate with community relations/employee engagement to ensure their activities and plans are on the calendar as well.
• Coordinate schedules for marketing and communications activities, including photo and video shoots.
• Help maintain, organize, and archive team digital files, including photos.
• Serve as point person for maintaining printing options for marketing collateral from quick print copy shops to full print and mailshop needs. Maintain online portals for printing and ordering.
• Create (via online searching) and organize market research for the team to access.
• Research and create local provider database for marketing and outreach to area providers.
• Manage team email inboxes and reply or forward for follow-up.
• Prepare presentations by pulling basic content and graphics onto slides to hand off.
• Set up online webinars and virtual events, including panelists, registrations, and pre- and post-event communications.
• Update work trackers as requests come in and project reviews happen.
• Assist with the on-site needs for internal communications, including gathering details about department activities, taking photos at activities, and distributing flyers, newsletters, and other collateral.
• Organize team recognitions - help track and send acknowledgements.
• Create and/or place temporary signs for patients at locations.
• Track internal and external brand violations to ensure logos, graphics, location names, and terminology are updated according to current brand guidelines; assist teams and partners as they update materials, systems, and language.
• Assist with provider headshots, maintaining appointment options, prepping photos, organizing options.
• Update Google accounts and correspond with Google business profile managers as needed.
• Maintain lists and labels related to ongoing distribution and other projects so they are always current.
• Make website updates; check website for opportunities to update and improve content.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or similar required.
• Licenses/Certification: N/A
• Minimum 3 years relevant experience in a marketing or communications role.
• Independent, self-starter with a strong sense of ownership and the ability to work independently or with others while keeping all key stakeholders updated on efforts.
• Ability to multi-task, pivot, and work effectively in a fast-paced environment as a collaborative, inclusive team member.
• Proficiency with MS365 Outlook, PowerPoint, Excel, and Word required.
• Proficiency with Adobe InDesign, Adobe Photoshop, Canva, or equivalent required.
• Skilled in writing, layout, editing, and proofreading with strong attention to detail.
• Strong interpersonal skills with a high level of customer service.
• Experience creating and updating web content.
• Ability to coordinate complicated schedules with many moving parts and people and then help orchestrate on site to ensure activities are running smoothly and on schedule.
• Ability to create visually appealing flyers and basic layouts, gather input, and make revisions to finalize.
• Ability to write business communications, talking points, fliers, articles, and similar content aligned to the brand's messaging and voice.
• Ability to clearly, positively, and professionally represent the Sturdy Health brand in all forums.
• Ability to meet deadlines while effectively managing changing priorities.
• Ability to work occasional evenings to assist with employee events, as needed.
• Experience optimizing web content for clarity and SEO.
• Experience with email marketing and marketing automation tools, like Constant Contact or Zoho Campaigns.
• Experience with Google profiles and reviews.

Skills

Required

• Collaborative, inclusive team member
• Strong attention to detail
• Adobe InDesign, Adobe Photoshop, Canva
• Web content creation and updating
• SEO optimization
• Google profiles and reviews

Benefits

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• Salary Range Details
• The pay range displayed on each job posting reflects the anticipated range for new hires. A successful candidate’s actual compensation will be determined after taking factors into consideration such as the candidate’s work history, experience, skill set, and education. This is not inclusive of the value Sturdy Health’s benefits package (if applicable), which includes among other benefits, healthcare/dental/vision and retirement. For annual salaries this is based on full-time employment.
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