EverPro - Growth Marketing Manager (Canada, Remote) at EverCommerce in Remote (Canada)

Job description

• Joist is a B2B SaaS platform built for the trades, helping contractors and home service professionals run their businesses more efficiently — from estimates and invoicing to payments and client communication. We operate across Web, iOS, and Android, and are scaling a fast-growing acquisition and monetization engine that spans new customer acquisition, payments adoption, plan upgrades, and add-ons.
• We're looking for a Growth Marketing Manager to own growth strategy and performance for Joist's new customer acquisition engine — stepping into a critical role on our marketing leadership team. This person will own a significant paid media investment, set the strategy for full-funnel growth in a product led environment (traffic → signup → paid conversion) across Web, iOS, and Android, and act as the primary partner to our internal paid media team on execution.
• This role also acts as a connective hub for our growth-adjacent functions — partnering closely with SEO and Analytics — and will have shared oversight of both functions as they relate to the growth roadmap. This is a strategic and hands-on role: you'll set the direction, but you'll also be in the data, in the campaigns, and in the details.

Responsibilities

• Growth Strategy & Paid Media Ownership
• Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels
• Act as the primary strategic partner and day-to-day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion
• Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth
• Forecasting & Channel Orchestration
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement
• Analytics Partnership & Measurement
• Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android
• Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel-level decision-making
• Oversight of SEO & Growth Analytics
• Provide strategic direction and shared oversight for our SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap
• Provide strategic direction and shared oversight for our Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy
• Note: SEO and Analytics functionally sit within Paid Media and Analytics teams respectively, but are dedicated to supporting Joist's growth strategy — this role directs their prioritization on Joist-related work
• Reporting & Executive Communication
• Translate performance data into clear insights, recommendations, and forward-looking strategy for the Head of Marketing and broader leadership team
• Own reporting on new customer acquisition performance across all three platforms, including regular business reviews
• Cross-Functional Collaboration
• Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches
• Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post-signup lifecycle/onboarding campaigns
• Represent growth/paid performance in marketing leadership discussions and planning cycles

Requirements

• 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS
• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
• Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority
• Excellent stakeholder management — able to influence and align teams that don't report directly to this role
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership
• Self-starter who is comfortable stepping into an established growth engine and quickly building credibility with cross-functional partners
• Experience in payments, fintech, or subscription/usage-based monetization models
• Experience with mobile app growth/ASO
• Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect

Skills

Required

• Growth marketing
• Performance marketing
• Digital marketing
• Paid media budget management
• Acquisition strategy
• Forecasting
• Testing discipline
• Cross-platform (Web, iOS, Android)
• Analytical skills
• GA4, Amplitude, Mixpanel, or similar
• SEO and analytics
• Stakeholder management

Preferred

• Mobile app growth/ASO
• Lifecycle/CRM platforms (e.g., Braze)

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match
• Compensation: The target compensation for this position is $140,000–$155,000 CAD per year in most Canada locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.