Marketing Specialist - 16 month term at Provincial Credit Union in Charlottetown, Prince Edward Island

Job description

• As a Marketing Specialist, you’ll play an important role in supporting the development and execution of Provincial Credit Union’s marketing initiatives. You’ll work across a variety of projects, using data and member insights to help inform marketing strategies, evaluate campaign performance, and support effective communications.

Responsibilities

• Support the development and execution of Provincial Credit Union’s annual marketing plan, including paid media campaigns across various channels.
• Collaborate with the Marketing & Communications team and internal stakeholders to develop marketing materials and ensure alignment with brand and messaging guidelines.
• Identify marketing trends and member insights to help inform marketing strategies and target appropriate member audiences.
• Analyze and report on marketing campaign and tactic performance, providing recommendations to improve effectiveness.
• Support strategic projects by coordinating timelines, preparing meeting briefs, documenting key updates, and keeping stakeholders aligned.

Requirements

• Demonstrate knowledge of marketing principles.
• Proficient in search engine optimization (SEO) and answer engine optimization (AEO).
• Demonstrate knowledge in data analysis and audience segmentation.
• Working knowledge of creative development
• Proven time management skills and ability in organizing work, setting priorities, and performing multiple tasks with conflicting priorities/deadlines.
• Proven ability to work independently with minimum supervision.
• Degree in Marketing plus 3-5 years experience or equivalent work experience.
• Experience working with digital channels in financial services organization a plus.

Skills

Required

• Knowledge of marketing principles

Benefits

• Why You’ll Love It Here: We believe our employees deserve the same outstanding care we give our members. That’s why we offer:
• A People-First Culture: Join a supportive team that values collaboration, positivity, and community impact.
• Competitive Pay & Bonus Program: Market-aligned salary plus the opportunity for annual bonuses.
• Comprehensive Benefits: Health and dental coverage, sick time.
• Work-Life Balance: Two weeks’ vacation, plus two personal days and two volunteer days to recharge and give back.
• Unique Employee Perks: Annual fitness & clothing allowance.
• Salary Range: $68,289 - $80,340
• $68,289 - $80,340