Marketing Manager Community & Events at PCMA in Chicago, IL 60601

Job description

• Salary Range
• $65,000.00 - $80,000.00 Salary/year
• Position Type
• Full Time
• Education Level
• 4 Year Degree
• Travel Percentage
• Negligible
• The Marketing Manager, Community & Events supports the planning and execution of integrated marketing initiatives that strengthen PCMA member engagement, increase participation in community and industry programs, and contribute to event registration and membership growth.
• Partnering closely with the Global Community and Events Marketing Manager, this role has day-to-day marketing responsibility for a portfolio of PCMA member programs, events and the PCMA Foundation. The Manager translates program priorities into coordinated campaigns and communications across email, web, social, content, community, and partner channels.
• The Marketing Manager also supports marketing for PCMA’s marquee events and membership acquisition initiatives, working across Marketing, Community, Events, Membership, and Foundation teams. This role is ideal for a hands-on marketer who is highly organized, audience-focused, and skilled at managing multiple campaigns and stakeholders in a fast-paced environment.

Responsibilities

• Community & Portfolio Marketing
• Support integrated marketing plans for assigned community programs and experiences, including CEMA Field Events, the PCMA Foundation, and Business Events Industry Week (BEIW).
• Coordinate audience segmentation, campaign scheduling, creative requests, web updates, and channel execution for assigned programs.
• Ensure marketing activities are delivered on schedule, aligned with PCMA brand standards, and coordinated with broader organizational priorities.
• Campaign Management & Execution
• Execute multi-channel marketing campaigns across email, website, social media, community, content, partner, and other relevant channels.
• Develop and coordinate campaign briefs, email copy, web copy, promotional messaging, creative requests, and supporting assets in collaboration with internal teams.
• Maintain campaign calendars, project plans, deadlines, approvals, and asset requirements across multiple concurrent initiatives.
• Conduct quality assurance on marketing communications, links, audience selections, registration information, and campaign assets before deployment.
• Event & Membership Marketing Support
• Support integrated marketing campaigns for PCMA’s marquee events, including campaign execution, audience communications, promotional assets, and registration-driving initiatives.
• Support membership acquisition campaigns that convert qualified prospects into PCMA members, including lead-nurture communications, benefit messaging, promotional campaigns, and event-to-membership conversion opportunities.
• Identify opportunities to cross-promote membership, community programs, Foundation initiatives, Field Events, BEIW, and marquee events across relevant audience touchpoints.
• Support on-site marketing and member engagement activities at assigned PCMA events as needed.
• Audience Engagement & Lifecycle Marketing
• Execute targeted communications that support audience acquisition, engagement, conversion, retention, and advocacy.
• Help develop communication journeys for members, prospects, event participants, donors, and community audiences across the lifecycle.
• Use audience data and engagement insights to support segmentation, personalization, testing, and campaign optimization.
• Coordinate with Community and Membership teams to ensure marketing communications reinforce the value of ongoing PCMA participation.
• Cross-Functional Collaboration
• Serve as the day-to-day marketing contact for assigned programs while partnering closely with the Global Community and Events Marketing Manager on strategy, priorities, and campaign direction.
• Collaborate with Digital Experience and MarTech teams on landing pages, forms, email deployment, audience data, tracking, and digital journeys.
• Partner with Content and Social Media teams to extend program stories and promotional messages across PCMA channels.
• Coordinate with Business Development to support sponsor and partner visibility associated with Foundation, BEIW, Field Events, and other assigned initiatives.
• Build productive working relationships across Membership, Community, Events, Foundation, Institute, Regions, and other PCMA teams.
• Performance Measurement & Optimization
• Monitor campaign performance, email engagement, registrations, conversions, and other relevant KPIs for assigned initiatives.
• Partner with Marketing Intelligence to access reporting and translate performance data into actionable campaign improvements.
• Conduct post-campaign and post-event reviews to capture learnings, identify best practices, and improve future execution.
• Support testing and optimization of subject lines, messaging, calls to action, audience segments, creative, and channel mix.
• Perform other duties as assigned by the Global Community and Events Marketing Manager and Marketing leadership.
• Represent PCMA professionally with members, customers, partners, sponsors, donors, and industry stakeholders.
• Participate in organizational initiatives and cross-functional projects that support PCMA’s strategic priorities.
• Travel to assigned events as needed to support marketing execution and on-site promotional activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Five years of experience in integrated marketing, event marketing, membership marketing, communications, or a related field.
• Experience executing multi-channel marketing campaigns and managing multiple projects simultaneously.
• Strong writing and editing skills with the ability to develop clear, audience-focused marketing communications.
• Working knowledge of email marketing, websites/CMS platforms, CRM or marketing automation systems, social media, and digital campaign practices.
• Comfort working with marketing analytics and using performance data to improve campaign execution.
• Strong project management, organizational, attention-to-detail, and prioritization skills.
• Ability to collaborate effectively across teams and manage deadlines in a fast-paced environment.
• Experience using AI-enabled marketing tools to improve marketing efficiency and effectiveness.
• Experience working within associations, membership organizations, events, foundations/nonprofits, or B2B environments preferred.
• Willingness to travel as business needs require.

Skills

Required

• Strong writing and editing skills
• Email marketing
• Websites/CMS platforms
• CRM or marketing automation systems
• Social media
• Digital campaign practices
• Marketing analytics
• AI-enabled marketing tools