Marketing Programs Manager at icreatives in Novi, MI, United States

Job description

• Join Our Dynamic Team as a Temp Marketing Programs Manager
• Company Overview: Be part of a leading global technology company that's at the forefront of innovation. We are seeking a talented Marketing Programs Manager to join our dynamic marketing team. This is a unique opportunity to contribute to strategic marketing initiatives and play a pivotal role in driving revenue growth.
• Position: Temp Marketing Programs Manager (6-month contract)
• Location: Remote (Farmington Hills, MI area preferred)
• Hourly Rate: $40.00/hr

Responsibilities

• Manage end-to-end execution of marketing programs, including planning, scheduling, and tracking.
• Collaborate with cross-functional teams to develop lead generation, nurturing, and customer engagement initiatives.
• Utilize marketing technology stack for digital marketing tactics to achieve business goals.
• Develop, execute, and optimize automated email campaigns, workflows, and drip programs.
• Create and maintain segmentation strategies for targeted and personalized messaging.
• Monitor and analyze key performance metrics to measure campaign effectiveness.
• Continuously test and iterate on workflows, templates, and campaign elements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• Experience with ABM platforms (ideal but not required).
• Detail-oriented with strong organizational and project management skills.
• Excellent analytical skills to interpret data and draw actionable insights.
• Effective communication skills for cross-functional collaboration.
• Experience with CRM platforms (Salesforce) and understanding of integration with marketing automation systems.

Skills

Required

• CRM platforms (Salesforce)
• Analytical skills
• Organizational skills
• Project management skills
• Communication skills

Preferred

• ABM platforms