Head of Growth Marketing at Calqulate in Palo Alto, California, United States

Job description

• You'll join one of the company's earliest marketing hires and own the full growth surface — paid acquisition, organic channels, lifecycle, and product-led growth. You'll move between high-level strategy and hands-on execution, building an acquisition engine aimed at high-value professional users. You'll work closely with the founding team, with the budget and speed to build from the ground up.

Responsibilities

• Paid & Performance Marketing Own strategy and execution across search, paid social, and newsletter sponsorships. Manage meaningful budgets against LTV:CAC and payback targets, and partner with engineering to build clean attribution and a measurement-first culture.
• Organic Growth & SEO Own SEO and content distribution to drive sustainable organic acquisition, building a content engine that makes the company a go-to resource for its target audience.
• Lifecycle & Retention Build and optimize lifecycle marketing to convert, onboard, and retain users, with segmentation tailored to the target personas.
• Product-Led Growth Experiment with PLG motions — trials, freemium, in-product referral loops — in close collaboration with product.
• Team & Leadership Lead a small team of growth marketers and creative specialists producing content that reads as useful, not promotional.

Requirements

• 6+ years in performance marketing, having scaled a B2B or prosumer SaaS product from $0 to $10M+ ARR
• Experience managing high-performing marketing teams or agencies
• A generalist who owns paid, organic, and lifecycle, and knows how to prioritize by stage
• Strong with SQL and data visualization — you build your own reporting
• Comfortable using AI/LLM tools to optimize copy, analyze data, and automate workflows
• Willing to be on-site in the Bay Area full-time

Skills

Required

• Performance marketing
• Organic growth and SEO
• Lifecycle marketing
• Product-led growth
• SQL
• Data visualization
• AI/LLM tools
• Team management
• Budget management
• Attribution and measurement

Benefits

• Join an early-stage team with strong technical and venture backing, direct access to founders, and the opportunity to shape both the growth roadmap and company culture from the ground up. Competitive Silicon Valley–standard salary, significant equity, and strong benefits.