Product Marketing Manager at Rev.io in Atlanta, GA

Job description

• Rev.io is looking for a Product Marketing Manager to own the market story for our evolving platform across billing, PSA, payments, security, automation, AI-powered workflows, and embedded digital labor.
• This role sits at the intersection of Product, Sales, Customer Success, Demand Generation, Content, and Marketing leadership. You’ll translate complex product capabilities into clear positioning, ICP definition, competitive narratives, sales enablement, launch plans, proof points, and market feedback loops that help Rev.io win with established service providers moving upmarket.
• The ideal candidate is a strategic, hands-on marketer who can go deep on product details, understand buyer pain points, sharpen category positioning, use AI tools effectively, and turn Rev.io’s technical capabilities into compelling business value.
• Sales has clearer, stronger materials to explain Rev.io’s differentiation and upmarket value.
• Revii and major platform releases are positioned as part of Rev.io’s broader platform advantage, not isolated feature announcements.
• Product launches are better coordinated, better messaged, and more measurable.
• Rev.io’s product story shows up consistently across social, content, campaigns, collateral, sales conversations, and the website.
• Product and leadership teams receive useful market intelligence and customer feedback that helps guide development and go-to-market priorities.
• AI-assisted workflows help the marketing team move faster without sacrificing quality, accuracy, or brand consistency.
• Competitive positioning becomes sharper across key categories and target segments.

Responsibilities

• Own Rev.io’s upmarket positioning and messaging, with clear ICP, buyer pain, proof, and differentiation for established MSPs, CSPs, telecom providers, security integrators, and technology service providers.
• Position Revii as embedded digital labor within the Rev.io platform — connecting billing, PSA, RMM, EDR, payments, automation, and customer workflows — not as a standalone AI add-on.
• Translate major platform releases and future product innovations into value narratives, launch plans, sales enablement, demo stories, objection handling, and proof points that support upmarket value capture.
• Own product positioning and messaging across key Rev.io product areas, including billing, PSA, payments, integrations, automation, security, and AI-driven workflows.
• Develop clear value propositions and audience-specific messaging for Rev.io’s target segments and buying committees.
• Partner with Product Management to plan and execute product launches, feature announcements, release communications, roadmap messaging, launch narratives, internal readiness, and post-launch learning.
• Create a closed feedback loop with Sales, Customer Success, Product, and Demand Generation to turn win/loss patterns, objections, campaign performance, customer proof, and market feedback into sharper messaging and enablement.
• Convert buyer insights, competitive research, and product feedback into messaging updates, proof assets, talk tracks, battlecards, pitch decks, demo narratives, and objection-handling resources that Sales actually uses.
• Collaborate with the Content Marketing Manager to create a consistent product megaphone across social channels, blogs, newsletters, campaigns, and other content formats.
• Use AI tools to improve marketing workflows, accelerate research, generate content ideas, support messaging development, and scale product marketing output while maintaining accuracy and brand quality.
• Manage prompt development, prompt refinement, and AI-assisted content workflows to ensure quality, accuracy, brand alignment, and repeatability.
• Support competitive intelligence by researching competitors, market trends, buyer needs, positioning gaps, and category language.
• Work with Demand Generation to provide the strategic message architecture for campaign themes, landing page copy, webinar angles, nurture content, SEO/GEO strategy, and paid media angles.
• Build customer proof points, case studies, testimonials, use-case narratives, and evidence-backed stories that support Rev.io’s market positioning.
• Help maintain consistency across Rev.io’s website, product pages, collateral, social content, and campaign messaging.
• Track product marketing impact through sales adoption of enablement, message consistency, launch readiness, objection coverage, campaign-message clarity, win/loss insights, product feedback, and contribution to higher-quality opportunities.

Requirements

• 3–5 years of experience in product marketing, preferably in B2B SaaS, vertical SaaS, telecom, MSP, IT services, cybersecurity, or revenue operations technology.
• Experience positioning complex platforms for multiple buyer types, personas, and market segments.
• Experience using AI tools for marketing, research, content development, messaging, workflow automation, or go-to-market execution.
• Strong prompt management skills, including the ability to create, refine, document, and operationalize prompts for repeatable marketing workflows.
• Ability to understand technical products and translate them into simple, compelling business narratives.
• Strong writing skills across sales collateral, web copy, launch messaging, presentations, social content, and campaign content.
• Experience partnering with product, sales, marketing, customer success, content, and demand generation teams.
• Familiarity with competitive research, positioning frameworks, launch planning, market intelligence, sales enablement, and win/loss synthesis.
• Comfortable working in a fast-moving environment with evolving priorities.
• Strong project management skills and attention to detail.

Skills

Required

• Product marketing
• Positioning and messaging
• Prompt management
• Strong writing skills
• Partnering with cross-functional teams
• Fast-moving environment adaptability
• Project management
• Attention to detail

Benefits

• Excellent medical, dental and vision coverage, with rates comparable to larger companies
• Company paid for life and disability insurance
• 401k with generous company match and immediate vesting
• Unlimited PTO
• Monthly tech and fitness reimbursements
• Professional development allowance