Digital & Data Operations Manager at PCMA in Chicago, IL 60601

Job description

• Overview
• Description
• The Digital & Data Operations Manager is the operational owner of Marketing data, analytics, tracking, and conversion optimization.
• The role manages and provides recommendations and analysis to continuously improve PCMA's MarTech ecosystem, marketing performance, and digital user experiences through data.
• It bridges digital strategy and execution, ensuring PCMA's digital experiences are intuitive, accessible, high-performing, and aligned with organizational growth and revenue objectives.
• The work spans data analysis, user experience review, conversion optimization, marketing automation, personalization and audience targeting, by sector.

Responsibilities

• Actionable Insights
• Partner with Marketing Managers and Business Units to translate strategy into measurable data and reporting requirements.
• Serve as the marketing team's primary resource for data interpretation, coaching staff on reading dashboards and acting on insights.
• Work with IT and AMS/CRM owners to maintain clean, well-governed member and constituent data across systems.
• Present actionable findings and recommendations to marketing leadership and cross-departmental stakeholders in clear, non-technical terms.
• Work with the marketing team to build campaigns, turning audience insights into targeting, messaging, and measurement plans.
• User Experience & Conversion Optimization
• Analyze member and participant journeys across join, renewal, event registration, education enrollment, and community participation to identify drop-off points.
• Design and run A/B and multivariate tests on landing pages, registration flows, and email campaigns; document results and scale what wins.
• Use behavioral data — funnel reports, heatmaps, session recordings — to recommend page, form, and checkout improvements.
• Help build new flows and automations across the member and participant lifecycle — onboarding, renewal reminders, registration follow-up, and re-engagement journeys.
• Track and report conversion rates for core association funnels (join, renew, register, enroll, give) and set improvement targets.
• Analytics & Performance
• Monitor performance of membership, event, and education marketing campaigns against KPIs, and calculate ROI on marketing spend by channel, campaign, and audience.
• Track campaigns effectively end to end — maintaining UTM taxonomy, conversion tags, and source attribution so every campaign’s results can be measured and compared.
• Build and maintain leadership dashboards covering acquisition, renewal, registration pacing, and engagement.
• Segment members and prospects, delivering audience insights that inform targeting by sector, industry, and member type, as well as personalization and lifecycle campaigns.
• Deliver post-campaign and post-event analysis with clear recommendations for the next cycle.
• Apply AI-enabled tools to expand analytics capacity — predictive and propensity scoring, automated insight generation, content and audience testing — within approved data governance and privacy standards.
• Partner with various departments on reporting standards and optimization.

Requirements

• Qualifications
• Marketing Performance Analytics
• Analyze campaign performance across email, digital marketing, web, social and paid channels, tracking campaigns effectively and calculating ROI by channel.
• Identify trends and opportunities and recommend actions that improve engagement and conversion.
• Dashboard Development
• Build and maintain marketing performance dashboards using Power BI, Tableau, or similar tools.
• Provide clear reporting for marketing leadership on key KPIs including campaign performance, registrations, and audience engagement.
• CRM & Marketing Automation Reporting
• Develop reports and insights using CRM and marketing automation platforms such as Salesforce, Microsoft Dynamics, or Marketing Cloud.
• Support marketing teams with audience analysis and segmentation insights.
• Digital Analytics
• Analyze website traffic, user behavior, and conversion patterns using Google Analytics and related tools to improve digital experiences and campaign performance.
• 2-5 years of experience in marketing analytics, digital analytics, or business intelligence.
• Experience building dashboards in Looker Studio, Power BI, Tableau, or similar BI tools.
• Familiarity with CRM systems (Salesforce, Dynamics, etc.).
• Experience analyzing email marketing and digital campaign performance.
• Strong working knowledge of digital and web analytics (Google Analytics or similar), reporting, and optimization, with the ability to translate data into actionable insights.
• Experience partnering cross-functionally with marketing, content, technology, and business stakeholders in a matrixed organization.
• Practical exposure to AI-enabled marketing tools or advanced analytics (e.g., predictive insights, personalization, testing, or automation), with an ability to scale usage over time.
• Excellent communication and collaboration skills
• Experience in associations, membership organizations, events, media, or professional services environments a plus.

Skills

Required

• Marketing Performance Analytics
• Dashboard Development
• CRM & Marketing Automation Reporting
• Digital Analytics

Benefits

• $60,000.00 - $75,000.00 Salary/year