Social Media Coordinator at indiGO Auto Group in Rancho Mirage, CA

Job description

• indiGO Auto Group is seeking a full-time Social Media Coordinator to manage the organic social presence of every dealership and corporate account in Southern California. This role combines multi-account content planning, copywriting, publishing, community engagement, event coverage, and general analytics reporting in a collaborative luxury automotive environment.

Responsibilities

• Own day-to-day organic social operations for all Southern California dealership and corporate accounts across approved platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok where active, and future approved channels.
• Maintain accurate, brand-consistent profile names, biographies, links, contact information, profile images, cover images, and other routine account settings using approved source information.
• Develop monthly content calendars and publishing schedules aligned with approved company, OEM, dealership, campaign, community, and event priorities.
• Document requests, source assets, deadlines, review status, holds, and material priority changes in the approved project-management platform; surface unresolved conflicts to the Digital Marketing Manager.
• Write, edit, and adapt platform-appropriate copy to indiGO, dealership, and OEM brand voices while maintaining a professional and engaging tone.
• Prepare platform-ready content using approved assets, practical mobile capture, and basic photo or short-form video editing; add captions, transcripts, meaningful alt text, and readable on-screen text where supported.
• Apply social-discoverability practices to captions, titles, descriptions, hashtags, tagging, and video metadata, coordinating with the SEO Specialist when useful.
• Route every planned post through the established project-management review workflow, incorporate timely feedback, and publish routine content after the review window unless a hold has been placed.
• Verify dates, links, tags, source accuracy, permissions, and required promotional details or disclaimers before publication; visually QA published content and correct routine issues promptly.
• Monitor assigned social accounts during scheduled working hours and respond professionally to routine comments and direct messages.
• Document and promptly escalate complaints, threats, legal or safety concerns, media inquiries, sensitive customer issues, and other high-risk interactions before providing a substantive response.
• Acknowledge and route sensitive matters to the appropriate dealership manager and Digital Marketing Manager, prepare draft responses when requested, and publish only after required approval.
• Coordinate handoff when a social interaction becomes a formal customer-service or reputation matter; the Digital Marketing Specialist retains ownership of formal review-platform responses and local listings.
• Prepare social coverage plans for dealership and community events, documenting the brief, platforms, timing, available assets, live-posting needs, coverage responsibilities, and post-event deliverables.
• Work collaboratively with content creators and photographers without assigning or supervising their work; identify missing coverage or assets early and escalate gaps.
• Attend scheduled regional events and dealership activations, capture timely mobile or live content when appropriate, and publish approved post-event content.
• Maintain organized, searchable, and appropriately backed-up regional social assets in the approved shared-storage system.
• Prepare monthly general analytics reporting on account and content performance, notable trends, significant changes, completed work, and recommended next actions.
• Use available performance insights to recommend practical adjustments to content mix, timing, formats, and audience engagement without guaranteeing fixed growth outcomes.
• Monitor platform changes, emerging formats, audience behaviors, and relevant cultural trends; recommend selective opportunities that fit brand and customer standards.
• Support execution of approved influencer, creator, user-generated-content, contest, and giveaway programs through timing, permissions, tagging, publishing, and reporting.
• Follow approved company, OEM, platform, copyright, music, consent, privacy, accessibility, and brand guidance; escalate uncertain usage rights or policy questions.
• Maintain accurate account-access records, follow approved credential and multifactor-authentication practices, and promptly report suspicious activity, lockouts, or possible compromise.
• Request approval before granting or removing administrator access or making material account-ownership and security changes.
• Participate in recurring planning and performance meetings with the Digital Marketing Manager, regional marketing partners, dealership leaders, and approved external partners as needed.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field, or comparable education.
• Experience supporting luxury automotive, dealership, hospitality, luxury retail, lifestyle, publishing, agency, or other multi-location brands.
• Portfolio or work samples demonstrating brand-account management, caption writing, calendars, short-form or video content, or reporting.
• Experience with advanced creative-production tools, professional photography or videography, motion graphics, or more complex editing.
• Experience with social discoverability, events, influencer or creator programs, user-generated content, contests, or giveaways.

Skills

Required

• Social media management
• Content planning
• Copywriting
• Publishing
• Community engagement
• Analytics reporting
• Basic photo editing
• Short-form video editing
• Social discoverability practices
• Project management
• Attention to detail
• Professional communication

Preferred

• Advanced creative-production tools
• Professional photography
• Professional videography
• Motion graphics
• Complex editing
• Influencer and creator programs
• User-generated content
• Contests and giveaways

Benefits

• Opportunity to work in a cohesive and supportive team environment
• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment
• Pay Range for this role is: $24.00 - $30.00 per hour