Senior Proximity Marketing Manager at Mellick Group - Renewal by Andersen of Central FL, Jacksonville, Tampa & the Gulf Coast in Orlando, FL

Job description

• The Senior Proximity Marketing Manager is responsible for driving cost-effective, non-media lead generation and increasing local brand awareness through the proximity marketing program while effectively managing and adhering to an established budget.

Responsibilities

• Lead, coach, and motivate a team of Proximity Agents through a hands-on management approach to achieve daily, weekly, and monthly performance goals.
• Oversee all proximity marketing field operations, including training, role-playing, daily team meetings, field supervision, and ongoing team development.
• Foster and maintain a positive, high-performing team culture by modeling desired behaviors, best practices, and professional standards.
• Monitor team performance and provide coaching to ensure compliance with established procedures, scripts, and customer service expectations.
• Recruit, hire, and train Proximity Agents using cost-effective recruiting strategies, including strong collaboration with the internal Talent Acquisition team.
• Partner with marketing leadership to develop and manage an annual budget focused on generating qualified leads and appointments through proximity marketing initiatives.
• Ensure accurate and timely tracking, reporting, and entry of marketing data into the corporate database.
• Manage administrative functions, including route mapping, territory tracking, permit coordination, script and flyer updates, lead sheet organization, and lead verification.
• Communicate effectively with supervisors, colleagues, and team members regarding target neighborhoods and communities where our products and services can be promoted to generate qualified leads and appointments.
• Prepare and submit annual and monthly performance forecasts and budgets, monitor results against plan, and adjust field activity to meet lead-generation goals within established guidelines.
• Plan and approve canvassing territories in advance, confirming that required permits are obtained or in process and that all local ordinances and regulations are followed before field activity begins.
• Provide regular in-field coaching through direct observation, demonstration, role-playing, and script testing, with additional support for new and developing Proximity Agents.
• Review leads daily for accuracy, quality, and compliance, and use performance data to identify coaching opportunities and improve team results.
• Partner regularly with Sales leadership to strengthen communication, improve cooperation, share field feedback, and support effective handoffs between Proximity Marketing and Sales.
• Oversee the safe, professional use of company vehicles, GPS logs, equipment, and tools, including routine inspections and timely follow-up on maintenance needs.
• Develop flexible staffing and field plans that account for weather, absences, and attrition while maintaining appropriate labor coverage and performance expectations.

Requirements

• At least 3yrs of Supervisory/Leadership Experience
• At least 5yrs of Canvassing Experience, w/ a Record of Meeting or Exceeding Targets
• Bachelor’s Degree in Business, Marketing or Related Field is a Plus
• Prior Experience within the Construction or Home improvement Industry is a Plus
• Demonstrated ability in Microsoft Office Applications, specifically Excel.
• Ability to think strategically, with strong project management skills, including attention to detail.
• Ability to understand the role of marketing communications, sales promotion, and advertising.
• Ability to analyze the effectiveness of the proximity program and proximity team.
• Ability to self-manage resources (time and budget) to achieve objectives.
• Ability to demonstrate strong leadership skills.
• **Must be willing to undergo a criminal background check**
• **Must have a valid driver's license and clean driving record**
• **This Company Participates in E-Verify**

Skills

Required

• Leadership
• Coaching
• Communication
• Team building
• Strategic thinking
• Attention to detail
• Self-management
• Microsoft Office (Excel)

Benefits

• A Culture People Love – proudly recognized as a Top 10 Best Place to Work for 4yrs in a row
• Time to Recharge – enjoy paid time off plus six paid holidays to support your work-life balance
• Health & Peace of Mind – medical, dental, vision, and life insurance to support your well being
• Join a Company Where Growth is Real – over 60% of our leaders were promoted from within
• Salary: $70,000yr - $80,000yr (Base + Bonus) (Paid Weekly!)
• Schedule: Monday - Friday (Full Time)