Senior Director AMER Integrated Marketing at Mimecast in United States of America - Florida - Remote

Job description

• As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.

Responsibilities

• Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
• Lead and develop a team of marketing professionals delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
• Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs.
• Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation.
• Manage the Americas field marketing budget, allocating resources to maximize return on investment.
• Track and report on program and marketing performance, using data to optimize strategies and tactics.
• Lead the company's regional presence at industry events, conferences, partner engagements, and webinars to build brand awareness, thought leadership, relationships, and pipeline.
• Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and drive revenue growth.
• Work with Sales and BDR teams on targeted campaigns that turn qualified leads into sales opportunities and accelerate the sales cycle.
• Develop ABM and ABX programs for high-value accounts, with tailored content and aligned marketing and sales engagement.
• Lead cross-functional marketing programs and projects through execution, delivery, and reporting.

Requirements

• A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Experience leading field and partner marketing for the Americas within an enterprise SaaS organization.
• Experience leading and developing a direct, full-time marketing team of five or more people.
• A record of developing and executing marketing strategies that drive demand generation and partner engagement.
• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
• The ability to build and maintain relationships with senior internal and external stakeholders.
• A data-driven approach to measuring performance, using insights to guide decisions and optimize marketing strategies and programs.
• Experience managing and tracking marketing budgets to maximize return on investment.
• Experience working across multiple time zones and geographies, with the ability to travel up to 20% of the time.
• Strong program and project management skills, including driving execution, delivery, and reporting for marketing initiatives.
• Experience with marketing platforms, CRM, and business systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau.

Skills

Required

• Marketing strategy development
• Team leadership
• Budget management
• Data-driven decision making
• Stakeholder relationship management
• Program and project management

Benefits

• The base salary range for this position is $184,000−$276,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.