Vice President, Marketing at Colorado State University in US

Job description

• Colorado State University Global operates in a highly competitive online education landscape, where success relies on efficient marketing, precision analytics, and seamless collaboration between marketing, enrollment, and admissions. This leadership role is responsible for driving marketing strategy, ensuring that the University’s investments are directly aligned with enrollment outcomes. By fostering a data-driven culture, the position bridges the gap between tactical marketing execution and strategic institutional goals. Key focus areas include optimizing the student acquisition funnel, ensuring data fidelity, managing performance analytics, and providing the strategic oversight necessary for effective brand positioning and market responsiveness.

Responsibilities

• Budget: Allocate and pace the spend across marketing channels to maximize ROI and prevent overspend or channel inefficiency to achieve enrollment targets.
• Performance Management: Track daily/weekly KPIs, diagnose underperformance, and intervene to ensure performance meets budget targets.
• Brand, Creative & Messaging Leadership: Direct creative development that improves conversion efficiency across all paid channels.
• Website Governance & Optimization: Own the website’s structure, content quality, UX, and technical performance to ensure it converts efficiently, aligns with the broader marketing strategy and supports institutional objectives.
• Audience & Segmentation Strategy: Build and refine audience frameworks to reduce waste and increase reach. Lead research and analytics to understand audiences and support message development.
• Vendor & Agency Oversight: Manage agencies, negotiate contracts, and enforce accountability for performance.
• Data, Attribution and Analytics: Ensure clean data, reliable attribution, and accurate reporting across platforms and CRM.
• Cross‑Functional Alignment: Coordinate with enrollment, academics, and finance to ensure marketing spend supports institutional goals.
• Forecasting & Reporting: Produce accurate forecasts and performance summaries for senior leadership.
• Organic Channels: Manage SEO/AEO, Organic Social and review websites to drive traffic to the website and maintain positive social presence for the university.
• Other duties as assigned.
• Directly supervise a team of 3-5 staff involved in website strategy and development, strategy and product marketing, social media, and marketing automation.
• Directly manage all external marketing relationships, including marketing vendors, creative agencies, and consultants.

Requirements

• Excellent writ ten, oral, and interpersonal communication skills.
• Strong analytical skills with a focus on problem solving, organization and decision making.
• A high level of professionalism, collegiality and a commitment to deliver excellent service both internally and externally.
• Marketing Experience – Proven track record leading complex marketing operations, ideally with experience or deep familiarity in higher education recruitment matrices or highly consultative, multi-stage sales funnels.
• Analytical Mastery – Demonstrated experience managing advanced marketing automation, CRM integrations, and data analytics tools (experience with data attribution and reporting engines like those used by marketing vendors is highly prioritized).
• Objective Change Management – Possess the capacity to provide an unbiased, fresh perspective on internal structures, challenge legacy assumptions, and successfully navigate institutional cross-functional alignment.
• Bachelor’s or Master’s in Marketing
• Master’s degree preferred
• 6-8 years of experience in performance marketing and data analytics with a background in a data-driven marketing culture.
• A highly-motivated and collaborative team player who thrives in fast-paced environments.
• 5 years of direct supervisory experience.

Skills

Required

• Marketing automation
• CRM integrations
• Data analytics tools
• Data attribution and reporting engines
• SEO/AEO
• Organic Social
• Website optimization
• Performance analytics

Benefits

• CSU Global offers a comprehensive benefits package that includes employer-paid group life, AD&D, long-term disability, and employee assistance programs, along with employer contributions toward medical, dental, and vision coverage. Employees also receive a 401(a) retirement plan with a minimum 11.1% employer contribution, 100% tuition assistance for eligible CSU Global bachelor’s and master’s programs up to the IRS limit, paid sick and vacation time, and 10 paid holidays each year. CSU Global provides wellness benefits and professional development opportunities, including employer-sponsored LinkedIn Learning and Google Gemini AI for work. Additional employee-paid options include FSA/HSA, voluntary life and AD&D, critical illness, accident, pet insurance, and more.
• Salary: $160,000 - $185,000 annually
• Deadline to apply: Sunday, September 27, 5:00 pm MDT