Demand Generation Manager – Cybersecurity & AI (Fractional/Remote) at Rosie's People in New York, New York, United States

Job description

• Our client is an early-stage technology company developing AI-driven cyber risk intelligence and compliance solutions for organisations operating in increasingly complex security environments.
• The business is developing a growing portfolio of cyber intelligence and quantum-security solutions and is now looking for a Demand Generation Manager who can help translate that product proposition into market awareness, engaged communities and a qualified pipeline.
• This is a hands-on opportunity rather than a traditional corporate marketing position.
• You will be joining a pre-revenue, early-stage venture where the emphasis at this stage is on building market traction, developing the demand engine and contributing to the company's longer-term growth.
• The engagement is therefore likely to be particularly suited to someone who is comfortable participating in an early-stage venture alongside other professional commitments and is motivated by longer-term participation in the growth and value created by the business, rather than someone seeking a conventional full-time employment structure.
• Further details regarding the engagement and participation structure will be discussed directly with candidates progressing through the process.
• An expanding cyber intelligence product portfolio
• Active enterprise beta users
• Increasing focus on the SME cybersecurity market
• Emerging propositions across cyber intelligence and quantum security
• Direct access to senior leadership
• Considerable autonomy over how demand-generation activity is built and developed
• For someone who enjoys building rather than inheriting established marketing machinery, this is an opportunity to influence the demand-generation approach from an early stage and see the direct impact of their work.

Responsibilities

• You will help build and operate the company's early demand-generation engine across digital, community and B2B channels.
• Building and running demand-generation campaigns across LinkedIn, email, webinars and content
• Developing market awareness and engagement across relevant cybersecurity communities
• Supporting organic social activity across LinkedIn, X, Facebook and other relevant channels
• Identifying opportunities to build engaged communities across platforms such as Instagram and TikTok
• Managing social content calendars, scheduling, publishing and engagement reporting
• Shaping messaging for CISOs, risk leaders, compliance teams, SMEs and innovation leaders
• Creating nurture journeys for complex B2B buying committees
• Supporting lead generation and conversion activity
• Managing and improving marketing automation and lifecycle workflows
• Supporting funnel tracking, attribution and performance reporting
• Turning technical cybersecurity concepts into clear and engaging market-facing narratives
• Testing channels, messaging and campaigns and using the resulting data to improve performance

Requirements

• This role requires genuine hands-on HubSpot capability rather than basic end-user familiarity.
• Building and managing workflows
• Email sequences
• Forms and lifecycle automation
• List segmentation
• Lead and campaign reporting
• Marketing automation processes
• Experience taking meaningful ownership of HubSpot within a previous organisation will be particularly valuable.
• Google Analytics / GA4
• Google Tag Manager
• Event and conversion tracking
• Tag deployment
• Channel attribution
• Website and campaign performance reporting
• The successful candidate should be comfortable using data to understand what is working, what isn't and where activity should be adjusted.
• We're particularly interested in someone who combines hands-on digital execution with a genuine ability to build audiences and communities.
• Experience within B2B demand generation, growth marketing or digital marketing
• A demonstrable track record of generating pipeline rather than simply producing leads
• Strong hands-on HubSpot experience, ideally including workflow and automation ownership
• Strong practical knowledge of GA4 and Google Tag Manager
• Experience managing organic social channels
• Experience building and engaging digital communities
• Strong written communication and messaging skills
• Confidence learning technically complex subject matter
• A practical, experimental and delivery-focused mindset
• The ability to operate independently within a resource-conscious early-stage environment
• We are more interested in demonstrable capability and results than job title or corporate seniority.
• Cybersecurity
• AI or emerging technology
• Risk and compliance
• Financial services or other regulated industries
• Account-Based Marketing (ABM)
• Webinars and founder-led marketing
• Newsletter programmes using Beehiiv or comparable platforms
• Audience growth, segmentation and deliverability
• Marketing to SMEs
• Building communities through Instagram, TikTok or other social platforms
• Cybersecurity experience is useful but not essential if you can demonstrate the ability to learn complex subject matter quickly and translate it into compelling marketing.

Skills

Required

• Google Analytics / GA4
• Google Tag Manager
• Event and conversion tracking
• Tag deployment
• Channel attribution
• B2B demand generation
• Growth marketing
• Digital marketing
• Organic social media management
• Community building
• Written communication
• Messaging

Preferred

• Cybersecurity
• AI or emerging technology
• Risk and compliance
• Account-Based Marketing (ABM)
• Webinars
• Founder-led marketing
• Marketing to SMEs