MARKETING DIRECTOR at KENTECH in FL-Miami-33134 Fully Remote - US

Job description

• MISSION
• We're on a mission to help the world make clear and informed hiring decisions
• VALUE
• To achieve our team, exhibit the behaviors and core values aligned with this mission http://www.ekentech.com/core-values
• Customer Focused: We are customer focused and results-driven.
• Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence.
• Fact Finders: We are passionate investigators for discovery and truth.
• Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about.
• IMPACT
• As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.
• We are looking for an experienced and data-driven Marketing Director to lead the launch of a new product division. This role is perfect for a strategic thinker and execution powerhouse who thrives on scaling brands, optimizing inbound marketing, and driving exponential revenue growth.
• As a hands-on leader, you will develop and execute marketing strategies that generate multi-million-dollar revenue and increase our digital footprint. You will oversee the transition from external agency support to building and leading a high-performing, in-house marketing team.
• This role requires proven experience in HubSpot inbound marketing, digital growth hacking, and B2B/B2C engagement strategies. If you lack quantifiable revenue growth experience, this is not the role for you.

Responsibilities

• Strategic Leadership & Market Growth
• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Inbound & Digital Marketing Execution
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Public Relations & Brand Awareness
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Leadership & Team Development
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Requirements

• 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. (No exceptions.)
• Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies.
• Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries.
• Strong background in SEO, content marketing, digital advertising, and lead generation.
• Experience with Google Analytics, paid ad management, and marketing automation tools.
• Hands-on experience with A/B testing, conversion rate optimization, and UX improvements.
• Strong leadership skills with the ability to manage and grow a team.
• Exceptional writing, editing, and communication skills.
• BA/BS in Marketing, Business, or a related field (or equivalent experience).
• Experience in public relations and media outreach.
• Familiarity with the EOS (Entrepreneurial Operating System).
• A deep understanding of growth hacking strategies and advanced analytics.

Skills

Required

• HubSpot inbound marketing
• Digital growth hacking
• B2B/B2C engagement strategies
• SEO
• Content marketing
• Digital advertising
• Lead generation
• Google Analytics
• Paid ad management
• Marketing automation tools
• A/B testing
• Conversion rate optimization

Preferred

• Public relations
• Media outreach
• EOS (Entrepreneurial Operating System)
• Growth hacking strategies
• Advanced analytics

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Compensation: $60,000.00 per year