Senior Marketing Communications Specialist at Central States Industrial (CSI) in Springfield, MO

Job description

• The Role - Senior Marketing Communications Specialist (Onsite Position-Springfield, MO)
• CSI is looking for a seasoned marketing professional to join our team as a Senior Marketing Communications Specialist. If you are looking for an opportunity to use your exceptional writing, campaign planning, customer insight, and project leadership skills in a growing, successful organization, then we want to hear from you!
• Senior Marketing Communications Specialists at CSI collaborate with the Director – Marketing & Digital Commerce to turn marketing strategy and business initiatives into integrated campaigns, marketing automation programs, and customer lifecycle communications. This role connects email marketing, marketing automation, website, digital commerce, video, social media, sales enablement, and customer communications into cohesive customer experiences that strengthen customer engagement, support product launches, enhance CSI's brand and customer experience, and contribute to business growth.

Responsibilities

• Translate marketing strategy and business initiatives into integrated marketing campaigns supporting product launches, strategic initiatives, digital commerce, customer engagement, and business growth.
• Develop campaign briefs defining objectives, target audiences, customer journeys, key messaging, channels, deliverables, timelines, responsibilities, and success measures.
• Coordinate marketing resources and cross-functional stakeholders to move campaigns from concept through execution while keeping deliverables aligned, consistent, and on schedule.
• Serve as CSI's lead marketing communications writer for campaigns, product launches, promotions, and customer communications across digital, print, website, email, advertising, sales enablement, trade shows, and promotional channels.
• Develop customer-focused messaging, value propositions, campaign themes, headlines, calls-to-action, and copy that effectively communicate CSI's products, services, and capabilities.
• Create and maintain product and solution pages for the CSI website and marketing content to ensure information is accurate, current, compelling, and aligned with CSI's positioning and customer needs.
• Develop audience segmentation, automated customer journeys, nurture campaigns, and personalized communications using CRM, marketing automation, email marketing, forms, landing pages, and customer data.
• Analyze campaign, customer engagement, and marketing automation performance and recommend improvements that support customer engagement, repeat purchasing, lead nurturing, and campaign effectiveness.
• Use customer insights, CRM data, VOC findings, sales feedback, and marketing analytics to identify opportunities and inform campaign recommendations, audience strategies, and customer communications.
• Build collaborative relationships across Sales, Engineering, Product Management, Inside Sales, Customer Service, Business Systems, Digital Commerce, and executive leadership to support coordinated marketing execution.
• Support CSI's Voice of Customer program and marketing events, trade shows, and customer engagement activities.
• Leverage AI-assisted marketing tools to improve campaign development, writing efficiency, research, personalization, and marketing effectiveness while maintaining CSI's quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; High School Diploma or Equivalent also required.
• 7+ years of B2B marketing experience, including experience in a senior, lead, supervisory, or management-level role with responsibility for complex marketing initiatives and cross-functional projects.
• Demonstrated success developing and executing multi-channel marketing campaigns supporting customer acquisition, lead nurturing, customer engagement, and business growth through measurable results.
• Strong experience with CRM-based marketing campaigns and marketing automation programs, including audience segmentation, lead nurturing, customer journeys, workflow management, campaign testing, optimization, and performance reporting.
• Exceptional marketing writing and copywriting skills, including customer messaging, positioning, value propositions, and calls-to-action across multiple marketing channels.
• Strong understanding of permission-based email marketing, deliverability, opt-in requirements, and applicable privacy practices.
• Strong project management and cross-functional leadership skills with the ability to move complex initiatives from concept through execution.
• Proficiency with Adobe Creative Suite, including Illustrator and Photoshop.
• B2B marketing experience with manufactured, engineered, or technical products preferred.
• Experience supporting digital commerce, customer journey development, marketing analytics, reporting, SEO, and marketing technology platforms preferred.

Skills

Required

• B2B marketing
• Multi-channel marketing campaigns
• CRM-based marketing campaigns
• Marketing automation
• Audience segmentation
• Lead nurturing
• Customer journeys
• Workflow management
• Campaign testing
• Optimization
• Performance reporting
• Marketing writing and copywriting

Preferred

• Digital commerce
• Customer journey development
• Marketing analytics
• Reporting
• SEO
• Marketing technology platforms

Benefits

• Competitive compensation: $85,000-$105,000 annually.
• Opportunity to work on specialized stainless-steel process systems across multiple industries
• Hands-on role with direct impact on quality, safety, and customer satisfaction
• Collaborative team environment focused on continuous improvement
• Career growth opportunities within installation, operations, and leadership teams
• Company culture centered on taking care of employees and customers
• Health and wellness benefits
• Paid time off
• Retirement planning options
• Tuition reimbursement and continuing education support
• Opportunities for internal career advancement
• Company lunches, team events, and community volunteer opportunities