Marketing Specialist at Nell Hill's in KCMO, MO, USA

Responsibilities

• Brand Strategy & Campaigns
• Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth
• Plan and maintain consistent messaging, themes, and branding across all channels
• Conduct market research to identify target audiences, analyze competitors, and inform strategy
• Build and distribute press releases to promote events, new arrivals, and brand news
• Develop advertising materials and campaigns to promote Nell Hill's products and services
• Build campaign strategy documents with timelines, content plans, and ad strategy for key sale periods
• Collaborate across departments to ensure marketing efforts align with business and product goals
• Social Media & Content
• Own daily social media posting - captions, asset selection, scheduling, and community engagement
• Actively grow our social media following through strategic content, engagement, and audience development
• Maintain a monthly content calendar and route content for approval on schedule
• Build and manage paid social campaigns, tracking performance and adjusting strategy
• Create graphics and promotional content for sales, events, and new arrivals
• Photography & Events
• Plan and prep monthly photo shoots, developing shot lists and managing all assets
• Lead and participate in on-site photo and video shoots and live social content capture
• Physically present to organize, execute, attend, and photograph in-store events and activations
• Plan and coordinate marketing support for trade shows, seasonal events, showhouses, and special projects
• Manage event vendors and budgets, ensuring activations stay on-brand and within cost projections
• Blog, Email & Newsletter
• Write, edit, and publish blog posts on a regular, consistent schedule and manage email distribution
• Maintain and publish internal newsletter content
• Build and manage email and SMS campaigns including sales, events, new arrivals, and blog sends
• Manage audience segmentation for targeted follow-up across customer groups
• Analytics & Reporting
• Monitor marketing KPIs including follower growth, engagement rates, and campaign performance
• Develop and lead consumer surveys to strengthen understanding of customer behavior and preferences
• Track projects to measure effectiveness and prepare status reports for stakeholders
• Website, Print & PR
• Manage website content including homepage updates, blog publishing, and product optimization
• Design flyers, signage, tags, and printed promotional materials; manage print vendor relationships
• Respond to media inquiries, coordinate with publications, and pitch brand thought leadership opportunities

Requirements

• 3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment
• A creative ideas generator with a track record of campaigns that drove real results
• Strong knowledge of social media, content creation, email marketing, and digital analytics
• Comfortable and confident on a photo or video shoot - whether directing or capturing
• Available and eager to be physically present at events, shoots, and in-store activations
• Highly organized, self-directed, and able to self-manage multiple projects without being managed
• Clear communicator who collaborates well across departments and with leadership
• Passionate about home design, retail storytelling, and community engagement

Skills

Required

• Creative idea generation
• Social media management
• Content creation
• Email marketing
• Digital analytics
• Photography and video direction/capture
• Event planning and execution
• Organization and self-management
• Communication and collaboration