Marketing Specialist or Analyst at San Diego Human Resources Consulting, Inc. in Carlsbad, California, United States

Job description

• Shape the future of clean energy communications.
• Are you a creative storyteller who loves combining strategy, design, and data to make an impact? Do you thrive in a collaborative environment where your work directly supports sustainability and community engagement?
• Clean Energy Alliance (CEA) is looking for a Marketing Specialist or Marketing Analyst to lead and elevate our brand, digital presence, and customer communications. If you're passionate about creating meaningful campaigns, building strong brands, and helping communities understand the benefits of clean energy, we'd love to hear from you.
• Reporting to the Senior Key Accounts/Programs Manager, the Marketing Specialist or Marketing Analyst will lead the development and execution of CEA's marketing and communications efforts. This role is responsible for strengthening the agency's brand, managing digital communications, creating engaging content, and ensuring customers receive clear, accurate, and accessible information.
• This is an exciting opportunity for a creative professional who enjoys balancing strategic communications with hands-on content creation and design.

Responsibilities

• Brand & Creative
• Create graphics for marketing materials, reports, presentations, and customer communications
• Maintain and strengthen CEA's brand identity across all platforms
• Ensure messaging and visual branding remain consistent and engaging
• Content & Communications
• Write press releases, website articles, newsletters, and program communications
• Lead communications for major initiatives including program launches, rate changes, and policy updates
• Serve as a communications advisor to leadership on messaging, public engagement, and reputation management
• Ensure customer communications comply with applicable regulatory requirements
• Digital Marketing
• Manage and enhance the CEA website, keeping content current and recommending improvements
• Develop and manage social media content while monitoring engagement and responding to customer inquiries
• Plan and execute multi-channel marketing campaigns across digital, print, social media, paid media, and community outreach
• Public Relations & Analytics
• Build relationships with media and coordinate press outreach and responses
• Establish communication performance metrics and evaluate campaign effectiveness
• Use analytics and customer insights to continuously improve marketing strategies

Requirements

• Four years of professional experience in marketing, communications, public relations, graphic design, or a related field
• Strong written and verbal communication skills
• Experience with graphic design, digital media, and brand management
• Excellent organizational skills with strong attention to detail
• Ability to manage multiple priorities while working both independently and collaboratively
• Proficiency with Microsoft Office Suite
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
• Experience in the energy, utility, or renewable energy industry
• Knowledge of Community Choice Aggregation (CCA) operations and California energy markets
• Written and verbal Spanish language proficiency

Skills

Required

• Proficiency with Microsoft Office Suite

Benefits

• At CEA, your work has a direct impact on advancing clean energy and serving communities throughout North San Diego County. You'll join a growing organization where innovation, collaboration, and public service come together to create meaningful change.