Manager, Social Analytics (US/Canada) at SharkNinja in Needham, MA, United States

Job description

• We're seeking a Manager, Social Analytics to lead social analytics for the US and Canada, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. As the Manager, Social Analytics, you'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them.

Responsibilities

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening.
• Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
• AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
• Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
• Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise.
• KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
• Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.

Requirements

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus.
• 6+ years of experience in marketing analytics or social media analytics.
• Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
• Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster.
• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.

Skills

Required

• SQL
• Modern data platforms such as Snowflake
• Analytical and spreadsheet fundamentals

Preferred

• AI-assisted analytics tools
• Agentic workflows

Benefits

• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
• Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
• $122,000 - $145,000 USD