Marketing Data Specialist II at State Employees Credit Union of New Mexico in Santa Fe, NM, USA

Job description

• This role is responsible for architecting, maintaining, and analyzing the data platforms that power credit union marketing decisions-across digital, traditional, and partner channels. Insights of this role directly influence campaign strategies, member acquisition, and product development. Responsible for synthesizing complex data sets, performing advanced statistical analyses, and presenting actionable recommendations to stakeholders across departments. Works closely with Marketing and Member Services to optimize targeting, measure effectiveness, and support data-driven decision-making.
• All employees of State Employees Credit Union are proactive, results driven, and fully committed to the Credit Union's mission and vision. They strive to achieve the highest standards of excellence and consistently exceed the expectations established by Credit Union Management.

Responsibilities

• Design, implement, and manage data architecture to support marketing initiatives.
• Analyze large datasets to uncover trends in member acquisition, product usage, and campaign ROI.
• Demonstrate key marketing KPIs (e.g., Cost-per-Lead, Member Lifetime Value, etc.) and track performance against targets.
• Aid in product analysis and development.
• Partner with campaign managers, product owners, and external vendors to optimize marketing initiatives.
• Implement data-validation processes to ensure accuracy, consistency, and compliance.
• Develop data dashboards and insights.
• Produce monthly, quarterly, annual, and ad-hoc reports.
• Document data flows, pipeline logic, and reporting standards.
• Monitor trends in member acquisition, engagement, retention, and product penetration to identify growth opportunities.
• Provide forecasts, projections, and scenario modeling to support annual marketing planning and strategic initiatives.
• Maintain documentation of data definitions, methodologies, and reporting procedures to ensure consistency and clarity.
• Support regulatory and compliance-related data reporting needs as required by internal audit or executive leadership.
• Perform other duties as assigned.

Requirements

• Proficient in SQL, and Python (Pandas, Airflow, DBT or similar)
• Experienced with Tableau, Power BI, or similar
• Strong business acumen; able to translate data insights into marketing strategies
• Strong analytical, problem-solving, and critical thinking skills with high attention to detail
• Ability to articulate complex analyses for non-technical audiences
• Proactively seek new data sources to validate hypothesis
• Familiar with cloud data warehouses (Snowflake, BigQuery, Redshift, Azure)
• Proven ability to work collaboratively across functions and with stakeholders at all levels of the organization
• Demonstrated commitment to maintaining confidentiality, data integrity, and ethical data handling practices
• Experience with Salesforce, HubSpot, or other marketing automation platforms is preferred.
• Travel as required
• Education or experience equivalent to a Bachelor's degree in Marketing, Communications, Business, or a related field, in addition to three plus years of progressive experience.
• Experience in financial services is preferred but not required.
• Must be capable to execute all terms and conditions set forth in the Employee Handbook, including but not limited to:
• Works in a safety conscious manner which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace.
• Adheres to policy on Drug Free Workplace.
• Complies with company policies and procedures and local, state and federal regulations.

Skills

Required

• SQL
• Python (Pandas, Airflow, DBT or similar)
• Tableau, Power BI, or similar
• Strong business acumen
• High attention to detail
• Proactively seek new data sources
• Collaborative across functions

Benefits

• Great careers come with great benefits! State Employees Credit Union offers a highly competitive benefits package and a rewarding opportunity to grow with an organization that values its employees.