Director of Growth and Marketing at Hawaii Medical College in HI-Honolulu-96814
- Company: Hawaii Medical College
- Location: HI-Honolulu-96814
- Posted: Sep 18, 2026
- Type: Full-time
- Salary: $75,000.00 - $84,800.00 per year
- Experience: 6+ years
Overview
We're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation. This is not a traditional marketing position.
Job description
- We're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation.
- This is not a traditional marketing position.
- We're looking for someone who enjoys solving problems, building systems, analyzing data, and finding innovative ways to connect prospective students with life-changing educational opportunities.
- The Director of Growth & Marketing is responsible for developing and executing Hawaii Medical College's growth strategy.
- Generating qualified prospective students who enroll and succeed.
- You will oversee marketing strategy, CRM automation, AI implementation, digital advertising, content creation, website optimization, reporting, and enrollment marketing initiatives.
- This position reports directly to the President.
- You'll have the opportunity to help shape the future of one of Hawaii's most respected healthcare colleges.
- This role offers significant autonomy, the opportunity to work directly with executive leadership, and the chance to build innovative marketing systems that have a meaningful impact on students' lives.
- If you're excited about combining marketing, technology, AI, and education to create measurable growth, we'd love to hear from you.
Responsibilities
- Growth Strategy
- Develop and execute annual enrollment marketing plans
- Increase qualified inquiries and student starts
- Improve marketing return on investment
- Identify new enrollment channels and partnership opportunities
- Marketing & Advertising
- Manage Google Ads and paid digital campaigns
- Improve SEO and website performance
- Coordinate social media strategy
- Develop email and SMS marketing campaigns
- Oversee creative vendors and agency relationships when appropriate
- AI & Automation
- Build marketing automations using HighLevel and other AI tools
- Improve CRM workflows
- Implement lead nurturing campaigns
- Design AI-assisted communication systems
- Identify opportunities to automate repetitive marketing tasks
- Content & Brand
- Develop compelling content across video, social media, blogs, and email
- Help position Hawaii Medical College as Hawaii's trusted healthcare workforce education leader
- Support the President's thought leadership and public visibility
- Analytics
- Monitor marketing performance daily
- Track conversion rates throughout the enrollment funnel
- Present weekly KPI dashboards
- Continuously test and improve campaign performance
Requirements
- We're more interested in what you've accomplished than where you've worked.
- Digital marketing
- Marketing automation
- CRM platforms
- HighLevel (preferred)
- Google Ads
- Google Analytics
- SEO
- Email marketing
- SMS marketing
- AI tools including ChatGPT and other automation platforms
- Video content creation
- Website optimization
- Marketing analytics
- Project management
- Experience in higher education or healthcare is helpful but not required.
Skills
Required
- Digital marketing
- Marketing automation
- CRM platforms
- Google Ads
- Google Analytics
- SEO
- Email marketing
- SMS marketing
- Video content creation
- Website optimization
- Marketing analytics
- Project management
Preferred
- HighLevel
Benefits
- Dental insurance
- Paid time off
- Compensation: $75,000.00 - $84,800.00 per year