[MARKETING] Head of Content & Creative - (On-site, Irvine, CA) at TCL North America in Irvine, CA, USA

Job description

• TCL North America is seeking a strategic and execution-oriented Head of Content & Creative to lead and scale our end-to-end content and creative ecosystem across all product categories. This role will drive creative direction, content operations, and multi-channel execution across retail, digital, social, and go-to-market touchpoints.
• As a senior leader within the Marketing organization, you will oversee campaign creative, product storytelling, retail content systems, and production workflows that support commercial growth and product launches. You will lead a high-performing team across design, copy, video, and content production while partnering closely with Product Marketing, IMC, Digital, Retail.com, and Sales teams to deliver high-impact, conversion-focused content across the customer journey.
• The ideal candidate combines creative leadership with operational discipline and thrives in a fast-paced, globally matrixed environment. This individual understands how to turn product innovation into scalable content systems that improve execution speed, retail readiness, and business performance.

Responsibilities

• Creative Strategy and Brand Storytelling
• Define and drive creative direction across TCL product categories in alignment with company guidelines and commercial objectives
• Develop scalable storytelling frameworks across retail, digital, social, PR, and campaign channels
• Translate product features, innovation, and consumer insights into compelling creative outputs
• Lead development of launch creative, key visuals, product videos, retail assets, and campaign deliverables
• Ensure consistency and quality across all customer-facing creative touchpoints
• Content Systems and Scalable Execution
• Build and scale modular content systems that improve speed, consistency, and execution across channels
• Establish playbooks and production standards across PDP, A+, video, social, retail demos, and campaign toolkits
• Oversee end-to-end content planning and production timelines for major launches and seasonal campaigns
• Ensure content is optimized for digital performance, conversion, retailer requirements, and omnichannel readiness
• Improve workflows, asset management, templates, and production efficiency across internal and external teams
• Team Leadership and Creative Excellence
• Lead, mentor, and develop a multi-disciplinary team across creative, copy, video, and production functions
• Maintain a high standard of execution quality, operational accountability, and creative consistency
• Foster a collaborative, fast-moving environment focused on ownership and continuous improvement
• Manage external agencies, production vendors, freelancers, and creative partners as needed
• Cross-Functional Collaboration
• Partner closely with Product Marketing to develop launch narratives and product-focused creative strategies
• Collaborate with IMC and Digital teams to align creative execution with campaign timing and channel strategy
• Work with Retail.com and Retail Activation teams to deliver retailer-ready content that supports conversion and sell-through
• Coordinate with centralized teams to ensure alignment across messaging, creative standards, and launch priorities
• Partner with analytics and product intelligence teams to support performance optimization and AI-enabled content workflows

Requirements

• Bachelor's degree in Design, Marketing, Communications, Film, Visual Arts, or a related field
• 10+ years of progressive creative leadership experience within consumer electronics, technology, gaming, entertainment, or agency environments
• Strong portfolio showcasing campaign creative, product storytelling, retail experiences, video content, and multi-channel execution
• Proven experience building scalable content systems, production operations, or internal creative studios
• Deep understanding of retail.com ecosystems, including PDP and A+ content development
• Strong knowledge of digital content performance, consumer behavior, and conversion-focused creative strategy
• Expertise in creative direction, visual storytelling, copy development, and production management
• Demonstrated success leading high-performing creative and content teams
• Strong communication and cross-functional leadership skills within matrixed organizations
• Operationally strong with experience improving workflows, systems, timelines, and production scalability
• Experience with AI-assisted creative workflows and emerging content technologies
• Background in consumer electronics, smart home, gaming, mobile, or fast-paced technology categories
• Experience operating within a global organization and navigating HQ-to-market collaboration
• Familiarity with major retail partners including Best Buy, Walmart, Amazon, Costco, T-Mobile, and Verizon

Skills

Required

• Creative direction
• Visual storytelling
• Copy development
• Production management
• Content systems building
• Digital content performance
• Consumer behavior
• Conversion-focused creative strategy
• Team leadership
• Cross-functional communication
• Workflow improvement
• Production scalability

Preferred

• AI-assisted creative workflows
• Emerging content technologies
• Global organization experience
• HQ-to-market collaboration

Benefits

• Vacation: Starting at 15 days per year
• Sick Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Pension Plan
• Salary Range: $150,000 - $175,000 per year